heated hoodie
Skip itSoft demand (-85.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$80.57avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,114.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.84–$191.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$64K$64K/yr · 1.6M searches
Returns
Bad9.8%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
55
Top-5 brand share
52%
Open market
43%
- Venustas22%
- Molifen13%
- Qdreclod7%
- Hcaiip6%
- ORORO6%
- Moteoza5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 104 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Venustas Unisex Pullover Heated Hoodie with Battery Included Heated Sweatshirt for Men and Women Black
Venustas$122.274.4★754 rev
Hcaiip Heated Hoodie for Men Women with Fleece Lining Hooded Heated Sweatshirt Hoodie with Battery Pack 7.4V Black
Hcaiip$55.514.3★12 rev
Timtop Heated Hoodie for Men Women Fleece Lined Heated Sweatshirt with 8 Heating Zones Black
Timtop$53.744.1★12 rev
Molifen Heated Hoodie for Men Zip Up Electric Heating Sweatshirt Fleece Lined Winter Thermal Heated Sweater Grey
Molifen$34.823.8★189 rev
Venustas Unisex Pullover Heated Hoodie with Battery Included Heated Sweatshirt for Men and Women Black
Venustas$121.194.4★754 rev
Newest
by launch dateHcaiip Heated Hoodie for Men Women with Fleece Lining Hooded Heated Sweatshirt Hoodie with Battery Pack 7.4V Black
Hcaiip$55.5112 rev
Reversible Heated Jacket Hoodie Women with Battery Electric Outdoor Dual-Side Polar Fleece Heating Sweatshirt Coat for Camping Black Gray
HeatEase$139.970 rev
Myiosus Heated Blanket Wearable Shawl Electric Wrap Poncho Blanket Hoodie with Pockets Velvet & Sherpa Heating Throw with 6 Heating Levels & 4 Time Settings Birthday Gifts for Mom 50 x 64 Inch Grey
Myiosus$39.6636 rev
Kewlioo Sauna Shirt for Men Hoodie - Heat Trapping Sauna Suit Pullover Sweat Vest Hoodies Hooded Sweat Suit Tank Top for Exercise Cardio Gym Workouts Black
Kewlioo$28.53113 rev
Timtop Heated Hoodie for Men Women Fleece Lined Heated Sweatshirt with 8 Heating Zones Black
Timtop$53.7412 rev
Trending
90-day click momentumKewlioo Sauna Shirt for Men Hoodie - Heat Trapping Sauna Suit Pullover Sweat Vest Hoodies Hooded Sweat Suit Tank Top for Exercise Cardio Gym Workouts Black
Kewlioo$28.534.6★
Reversible Heated Jacket Hoodie Women with Battery Electric Outdoor Dual-Side Polar Fleece Heating Sweatshirt Coat for Camping Black Gray
HeatEase$139.970.0★
Venustas Unisex Heated Hoodie with Battery Full-Zip Heated Jacket for Women and Men Light Gray
Venustas$123.374.4★
Bitlyle Heated Jacket for Women Winter Heating Coat Slim Fit Coat with Detachable Hood
Bitlyle$69.794.2★
Venustas Unisex Heated Hoodie with Battery Full-Zip Heated Jacket for Women and Men Grey
Venustas$114.204.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 59.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“fits true to size”
“Decent Quality”
“Extremely comfortable”
“It's very soft”
“Great gift idea”
“Great Value”
“making this vest the perfect lightweight layer I can rely on”
“As advertised”
“The material is comfy”
What buyers complain about
“Short length”
“Stopped working after a few weeks”
“Too heavy”
“Cant feel the warmth”
“poor value for the money”
“Won't charge”
“Did not work”
“Does not heat up”
“Spend your money on a better quality brand like Venustas”
“the zipper has already broke”