havn beanie
Skip itSoft demand (-83.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.05avg listing price — sweet spot $15–$100
Price range
Great$8.30–$95.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great320.39avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 6% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 32K searches
Growth
Bad-83.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
14
Top-5 brand share
93%
Open market
7%
- Lambs33%
- Golden Kocoon31%
- LukyTrge13%
- RPROT9%
- beanie3%
- Amradield3%
- Open — no brand owns it (6 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Golden Kocoon E.M.F Beanie-100% Organic Cotton with EcoShield Silver Tech
Golden Kocoon$57.914.1★300 rev
Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Black Breathable
Lambs$89.574.2★32 rev
LukyTrge EMF Protection Beanies Cap Unisex Faraday Hat Microwave Radiation Blocking Stretch Cap Black
LukyTrge$31.493.8★265 rev
Golden Kocoon E.M.F Beanie-100% Organic Cotton with EcoShield Silver Tech
Golden Kocoon$58.364.1★300 rev
Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Grey Breathable
Lambs$87.774.2★32 rev
Newest
by launch date
Amerthing Faraday Hat Silver Fiber Faraday Slouch Beanie Knitted Protection Cap Skull Hat High Shielding Efficiency 99.99%.Reduce 5G 4G Cellular WiFi Bluetooth Smart Meter RF Exposure
Amerthing$54.834 rev
RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Grey)
RPROT$38.2184 rev
RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Black)
RPROT$38.2584 rev
Aegis Apparel Faraday Hat Silver Lining Fabric Blocks 99% of Wi Fi Bluetooth Cell Towers E M F Protection Men Women Gray
Aegis Apparel$48.3451 rev
Gardava Faraday Beanie Protection Hat - Blocks 99.9% E.M.Fs 5G WiFi R.adiation 3rd Party Tested Unisex-Adults Black
Gardava$38.52110 rev
Trending
90-day click momentumRPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Black)
RPROT$38.254.1★
Amerthing Faraday Hat Silver Fiber Faraday Slouch Beanie Knitted Protection Cap Skull Hat High Shielding Efficiency 99.99%.Reduce 5G 4G Cellular WiFi Bluetooth Smart Meter RF Exposure
Amerthing$54.834.0★
beanie Bluetooth MUSICBEE Bluetooth V5.2 Wireless Knit Winter Cap 30 Hour Play time Built-in Microphone and HD Stereo Speakers(Charcoal
beanie$23.774.5★
RPROT Beanie Protection Hat Effective 99.99% Anti R.adiation Cap E.M.F Protection Hat Shielding Cell WiFi 5G RF 19.6-23.6 in (US Alpha One Size Grey)
RPROT$38.214.1★
Lambs HAVN EMF-Proof Beanie for Men & Women - Wavestopper Silver Shielding Blocks 99% of EMF Radiation from WiFi 5G Cellphones Bluetooth - Anti-Radiation Hat - Unisex One-Size Black Breathable
Lambs$89.574.2★
Demand
Weekly Amazon search volume, last 23 weeks — -83.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is comfortable”
“Looks like good quality”
“Nice fit”
“I sleep pretty peacefully at night knowing my ears are covered, and the beanie is very soft and comfortable”
“good value for price & performance”
“Lightweight,”
“Warm”
“Works as advertised”
“Thin and comfortable”
“Comfortable material,”
What buyers complain about
“WAY TOO BIG”
“it wasn't that effective”
“Over priced cap”
“Misleading information”
“not so stretchy”
“Garbage”
“it is thick”
“Flimsy”
“still no washing instructions”
“See the picture for how faded the gray is”