harry potter scarf
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.28avg listing price — sweet spot $15–$100
Review moat
Good736.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.98–$37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$99K$99K/yr · 211K searches
Returns
Bad6.3%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
87%
Open market
10%
- Harry Potter49%
- Zando18%
- Cinereplicas10%
- elope8%
- wonshia3%
- HCMY3%
- Open — no brand owns it (7 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.924.8★115 rev
Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$24.244.8★115 rev
Zando Wizard Knit Red Striped Scarf - Soft Magic College Style Winter Fall Scarf for Women Men Movie Character Cosplay Halloween Costume Accessories Halloween Party Birthday Christmas
Zando$8.844.8★28 rev
Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$24.074.8★115 rev
Cinereplicas - Harry Potter - Scarf Classic - Gryffindor - Official Warner Bros License - 75 x 9 5 inches
Cinereplicas$22.814.7★10,245 rev
Newest
by launch date
HCMY Wizard Glasses Red Tie Knit Striped Scarf Halloween Cosplay Part Set Magic Movie Costume Accessories Black Round Frame No Lenses Themed Party Dress Up Favors
HCMY$8.204 rev
Harry Potter Gryffindor Kids Winter Hat Gloves Scarf Set for Boys and Girls Winter Hat for Kids 4-14 Years
ABG Accessories$22.2661 rev
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.92115 rev
Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$24.24115 rev
Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$24.07115 rev
Trending
90-day click momentumHCMY Wizard Glasses Red Tie Knit Striped Scarf Halloween Cosplay Part Set Magic Movie Costume Accessories Black Round Frame No Lenses Themed Party Dress Up Favors
HCMY$8.204.7★
Harry Potter Slytherin Knitted Crest Scarf - Green & Silver with Tassels - Inspired by Prisoner of Azkaban - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$24.244.8★
Harry Potter Ravenclaw Knitted Crest Scarf - Blue & Silver - Embroidered House Crest - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Costume Accessory
Harry Potter$24.074.8★
Cinereplicas - Harry Potter - Lightweight Voile Scarf - Gryffindor - Official Warner Bros License - 77 5 x 34 inches
Cinereplicas$19.814.6★
Laahoem Soft Knit Striped Scarf Hat Neck Tie Glasses Set Halloween Magical Cosplay Costume Movie Accessories Winter Neckerchief Scarf+Tie Red
Laahoem$20.135.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice quality”
“affordable”
“Keeps us warm”
“The colors are exact”
“Gift”
“Soft”
“Excellent thickness of yarn”
“Very good quality and super durable”
“is exactly like the picture”
“during the very cold days after Christmas and loved it”
What buyers complain about
“I was nervous about the quality of the product because so cheap”
“Unfortunately it just felt and looked cheap”
“Not very warm”
“thin material”
“Please keep in mind that the care tag states it can only be spot cleaned. no dry cleaning or machine washing”