harry potter pajamas
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$26.05avg listing price — sweet spot $15–$100
Price range
Great$9.26–$57.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good776.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 526K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
21
Top-5 brand share
96%
Open market
3%
- Harry Potter51%
- INTIMO36%
- Bioworld7%
- Ekouaer1%
- DREAMY SLEEPWEAR & LINGERIE1%
- Hogwarts1%
- Open — no brand owns it (7 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 106 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harry Potter Womens Pajama Set | Ladies Gryffindor House Crest Graphic PJs | Short Sleeve Long Leg Pajama Merchandise Gift
Harry Potter$32.634.7★753 rev
Harry Potter Womens Pajamas Hogwarts Grey Small
Harry Potter$27.194.6★1,822 rev
Harry Potter Womens Gryffindor Allover Lion Design Classic Pajamas Button-Up Top and Pants Lounge Sleep Set (X-Large)
INTIMO$36.504.4★11 rev
Harry Potter Pajamas Gryffindor Hedwig Owl Print Classic Boys/Girls Short Sleeve Shirt and Pant White from Toddler to Big Kid Size 2 Years
Harry Potter$27.364.4★66 rev
Harry Potter Womens Pyjamas Vest Short PJs for Sets Gryffindor Slytherin Soft Breathable Sizes S-XL (Burgundy/Yellow L)
Harry Potter$21.304.4★1,683 rev
Newest
by launch date
YGDHST Womens Pajama Set Summer Short Sleeve Soft Women pajamas Outfits Leisure Wear Set Pajamas Open Leg Pants With Drawstring
YGDHST$19.77317 rev
Harry Potter Kids Boys & Girls 3-Piece Pajama Set Batman & Superman Comfort Sleepwear Pjs White 5T
WARNER BROS$20.3630 rev
Magical Shirts for Women Book Magic Graphic T-Shirts Magic School Shirt Flourish and Blotts Shirts Wizard Costume Tops Grey
HOTHYPOP$12.6965 rev
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Big Girls 8-9 Years
Harry Potter$19.6798 rev
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years
Harry Potter$19.8598 rev
Trending
90-day click momentum
Bioworld Harry Potter Pajamas Womens Chibi Characters Lounge Pajama Pants (Large)
Bioworld$23.514.7★
YGDHST Womens Pajama Set Summer Short Sleeve Soft Women pajamas Outfits Leisure Wear Set Pajamas Open Leg Pants With Drawstring
YGDHST$19.774.4★
Harry Potter Womens Hogwarts Castle House Crest 2 Piece Pajama Short Set Lounge Sleepwear (Hufflepuff X-Large)
INTIMO$35.044.6★
Bioworld Harry Potter Pajamas Womens Chibi Characters Lounge Pajama Pants (2X-Large)
Bioworld$25.184.7★
Forest Pastel Pajama Set Magical Creature Sleepwear for Women Bookishwears Cute Fantasy Inspired Loungewear with Unicorn & Owl Print - Soft Satin and Long Sleeve (L)
DREAMY SLEEPWEAR & LINGERIE$29.883.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Very comfortable”
“Nice fit”
“Great Quality”
“Comfortable material”
“Cozy”
“Its super soft, warm, and incredibly cozy — perfect for relaxing at home or movie nights”
“The color is bright”
“they are as described”
“Very sturdy”
What buyers complain about
“Runs small”
“Very Thin”
“The pattern melted after a few washes”
“She is allergic to a lot of earrings”
“During 1 day of normal wear, the earrings got so bent up it took 2 of us to get them out of my ear”
“Cheap quality”
“Cons: they are super long”
“Let alone she gets cold easily”
“serious design flaw”
“material pilled after first wash”