harry potter keychains
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Review moat
Good1,431avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 245K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.82–$14.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
30
Top-5 brand share
100%
Open market
0%
- The Noble Collection75%
- Harry Potter14%
- Funko5%
- Monogram3%
- Ata-Boy3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.084.4★531 rev
The Noble Collection Hogwarts Crest Key Chain
The Noble Collection$10.294.8★458 rev
Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored
Harry Potter$8.874.7★549 rev
The Noble Collection Hufflepuff Crest Key Chain
The Noble Collection$12.134.8★1,581 rev
Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor
Funko$14.904.9★1,936 rev
Newest
by launch dateFunko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor
Funko$14.901,936 rev
Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More
Ata-Boy$8.8227 rev
The Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.08531 rev
The Noble Collection Harry Potter Chocolate Frog Key Chain
The Noble Collection$12.241,699 rev
Monogram International Harry Potter Pewter Key Ring: Golden Snitch
Monogram$11.274,667 rev
Trending
90-day click momentumThe Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.084.4★
Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More
Ata-Boy$8.824.5★
The Noble Collection Hufflepuff Crest Key Chain
The Noble Collection$12.134.8★
Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored
Harry Potter$8.874.7★
The Noble Collection Hogwarts Crest Key Chain
The Noble Collection$10.294.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Charming and fun”
“definitely looks like it will work”
“Great quality”
“Super cute design”
“Great size”
“Great gift”
“Still holding up great”
“Its cute and its a good value”
“The keychain is lightweight”
“It was easy to attach and carry, and it stayed in place without any issues”
What buyers complain about
“Broke in 2 days”
“not functional”