harry potter hat
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$7.87–$37.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good938.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad6.0%return rate — above 6% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 121K searches
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
41
Top-5 brand share
90%
Open market
7%
- Harry Potter36%
- Popfunk30%
- Bioworld16%
- ABG Accessories5%
- elope3%
- Disguise3%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Popfunk Official Harry Potter Cute Chibi Character Dad Hat - The U18 Adjustable Relaxed-Fit Cap - Unisex for Men and Women Charcoal
Popfunk$19.744.8★104 rev
Popfunk Official Harry Potter Gryffindor Arch Dad Hat - The U18 Adjustable Relaxed-Fit Cap - Unisex for Men and Women Charcoal
Popfunk$19.994.8★32 rev
Harry Potter Baseball Cap Quidditch Womens Adjustable Cotton Dad Hat with Curved Brim Gryffindor One Size
Harry Potter$19.964.6★57 rev
Harry Potter Gryffindor Embroidered House Crest Animal Adjustable Snapback Hat
Bioworld$23.964.9★124 rev
Harry Potter Deathly Hallows Symbol Adjustable Baseball Hat
Harry Potter$21.825.0★3 rev
Newest
by launch date
Bioworld Harry Potter Hufflepuff Alumni Adult Unstructured Baseball Cap
Bioworld$17.0212 rev
Bioworld Harry Potter Ravenclaw Alumni Adult Unstructured Baseball Cap
Bioworld$16.5612 rev
Bioworld Harry Potter Slytherin Alumni Adult Unstructured Baseball Cap
Bioworld$16.8112 rev
Harry Potter Hogwarts Castle White Polywool A-Frame Baseball Hat
Bioworld$16.795 rev
Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens
Harry Potter$17.5364 rev
Trending
90-day click momentum
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.924.8★
Bioworld Harry Potter Hufflepuff Alumni Adult Unstructured Baseball Cap
Bioworld$17.024.9★
Bioworld Harry Potter Ravenclaw Alumni Adult Unstructured Baseball Cap
Bioworld$16.564.9★
Harry Potter Baseball Cap Quidditch Womens Adjustable Cotton Dad Hat with Curved Brim Slytherin One Size
Harry Potter$22.334.6★
Funky Junque Funny Womens Criss Cross Ponytail Hat Distressed Messy Bun Ball Cap Adjustable - Beige Mesh - Mustard (Distressed)
Funky Junque$19.794.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, its a high-quality, comfortable winter hat that any Harry Potter fan — collector or casual wearer — will appreciate”
“The size is great”
“The material will last for ever”
“Fun for all”
“It worth the money”
“It was a cute gift”
“I wanted what was advertised in the pictures”
“the color is really good”
“durable”
“It smells good”
What buyers complain about
“Size is incorrect”
“not super comfy even with the ponytail hole options”
“Not the best toy”
“discovered this hat didnt match the photos”
“Odd shape and fit”
“Dont buy the overpriced hat when you get there”
“It finally broke and so decided to purchase another and so disappointed”
“not too warm or too durable”
“the material is not as good”