harry potter glasses and wand
Skip itSoft demand (-43.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,144.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.6%return rate — above 6% kills the launch gate
Price range
Bad$5.22–$15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$23K$23K/yr · 18K searches
Growth
Bad-43.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
35
Top-5 brand share
66%
Open market
24%
- Disguise19%
- Col-Pary13%
- TINVSKQQKJ12%
- MISS FANTASY12%
- Outus11%
- Mzjeaziany10%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Harry Potter Accessories Set Costume Wand and Glasses Kit
Disguise$15.644.6★810 rev
Col-Pary Cosplay Party Supplies Set - Wand Pencil Black Glasses with Round Frame No Lenses for Birthday Party Kid Gifts School Reward Halloween Decorations 12pcs Each
Col-Pary$14.894.6★135 rev
TINVSKQQKJ Halloween Wizard Costume Accessories Set Wizard Wand and Tie and Glasses Magic Novelty
TINVSKQQKJ$11.104.9★29 rev
MISS FANTASY Cosplay Tie for Halloween Party Unisex Adult & Kids Necktie Costume Accessory (Red and Gold)
MISS FANTASY$5.224.7★6,969 rev
Outus 24 Pieces Wand Pencils and Glasses Wizard Party Favors Wizard Party Supplies Birthday Supplies for Teen Boys Kids Girls Wizard School Decor Theme Halloween Supplies
Outus$15.054.6★1,124 rev
Newest
by launch date
Halloween Wizard Costume Accessories Set - Glasses Tie Wand and Scarf & 6pcsTattoos for Adults Halloween Cosplay Dress-up Party
Mzjeaziany$13.902 rev
Serovenic Wizard Costume Accessories Set - Nerd Circle Glasses Red and Gold Tie and a Magic Wand Halloween Costume Accessory Set for Kids and Adults
Serovenic$15.7933 rev
TINVSKQQKJ Halloween Wizard Costume Accessories Set Wizard Wand and Tie and Glasses Magic Novelty
TINVSKQQKJ$11.1029 rev
VIGUEUR Round Wizard Glasses and Wand Pencil Wizard Costume Plastic Glasses For Dress Up
VIGUEUR$6.4938 rev
Col-Pary Cosplay Party Supplies Set - Wand Pencil Black Glasses with Round Frame No Lenses for Birthday Party Kid Gifts School Reward Halloween Decorations 12pcs Each
Col-Pary$14.89135 rev
Trending
90-day click momentumHalloween Wizard Costume Accessories Set - Glasses Tie Wand and Scarf & 6pcsTattoos for Adults Halloween Cosplay Dress-up Party
Mzjeaziany$13.904.5★
MISS FANTASY Cosplay Tie for Halloween Party Unisex Adult & Kids Necktie Costume Accessory (Red and Gold)
MISS FANTASY$5.224.7★
TGE-V Wizard Party Favors - Wand Pencils Wizard Glasses with Round Frame No Lenses for Kid Student Magic Birthday Gift School Party Supplies Halloween Decor 12pcs each
TGE-V$15.054.7★
Col-Pary Cosplay Party Supplies Set - Wand Pencil Black Glasses with Round Frame No Lenses for Birthday Party Kid Gifts School Reward Halloween Decorations 12pcs Each
Col-Pary$14.894.6★
Outus 24 Pieces Wand Pencils and Glasses Wizard Party Favors Wizard Party Supplies Birthday Supplies for Teen Boys Kids Girls Wizard School Decor Theme Halloween Supplies
Outus$15.054.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 26.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Durable and made cute centerpieces”
“They all had fun dressing up a little”
“Great budget-friendly option for fans”
“It's fabulous the colors are lovely”
“the designs are fabulous”
“The accessories are lightweight”
“instantly create that classic wizard-inspired style”
“making it an incredibly easy”
“It was very comfortable to wear”
What buyers complain about
“The pencil quality is bad”
“Product were to small”
“they are lightweight plastic”