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51

harry potter glasses

Worth a look

Shows searches that convert (8.7% search→purchase), but soft demand (-22.9% this quarter) keeps it on the watch list.

Market size 44Growth 14Conversion 82Competition 65Returns 21Price range 73Avg price 55Brand share 78Review moat 67Quality gap 50

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good$5.56–$40.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good802.43

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.57

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$231K

$231K/yr · 210K searches

Returns

Bad6.9%

return rate — above 6% kills the launch gate

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 flat

Sellers

74

Top-5 brand share

57%

Open market

38%

  • VIGUEUR27%
  • Spooktacular Creations15%
  • TUPARKA6%
  • Col-Pary5%
  • wonshia4%
  • Serovenic4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$18K12%$28K16%$37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 12.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality”

Value For Money11%

“Great Value”

Advertised Vs Actual Product11%

“They worked as advertised”

Durability8%

“Very durable”

Size-Overall6%

“Great fit”

Fun/Entertainment Experience5%

“Fun costume”

Comfort-Overall4%

“they're quite comfortable”

Shape/Style4%

“Just for a fun change of look”

Material Quality2%

“The plastic material”

Collectibles2%

“Great item for any potter collection”

What buyers complain about

Quality-Overall23%

“Worst quality ive seen”

Size-Overall14%

“they won't fit just any case”

Strength12%

“Little flimsy”

Durability11%

“broke very easily”

Material Quality4%

“Unfortunately it just felt and looked cheap”

Comfort-Overall3%

“which make me feel uncomfortable whenever I move between areas with different lighting conditions”

Weight Heavy3%

“To heavy”

Water Resistance3%

“you will really mess them up for the water”

Ease Of Use3%

“hard to open”

Value For Money2%

“Not worth the money”

Top return reasons

Size-Overall65%
Advertised Vs Actual Product5%
Quality-Overall5%
Value For Money4%
Color3%
Shape/Style3%
Defective Material/Parts2%
Functionality-Overall2%
Material Quality1%
Strength1%