harry potter earrings
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Price range
Great$5.37–$67.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good697.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 450K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
48
Top-5 brand share
83%
Open market
13%
- Alex and Ani36%
- LUV HER24%
- Enso Rings10%
- Disguise7%
- Harry Potter5%
- JinYu4%
- Open — no brand owns it (8 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+
LUV HER$9.264.7★425 rev
Alex and ANI Womens Harry Potter Glasses Ring Wrap
Alex and Ani$17.514.4★567 rev
Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory
Disguise$11.044.0★449 rev
Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in
Alex and Ani$29.104.6★67 rev
Alex and ANI Womens Harry Potter Glasses Ring Wrap
Alex and Ani$26.984.4★567 rev
Newest
by launch date
Alex and Ani Harry Potter Great Hall Candle Wrap Ring Shiny Gold
Alex and Ani$27.832 rev
Alex and Ani Harry Potter Mixed Icon Inline Charm Bracelet - Nickel-Free Gold Plated Bracelet for Women Safe Materials Ideal Harry Potter Jewelry Gift
Alex and Ani$56.6823 rev
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.92115 rev
Get Trend Harry Potter Gifts Crossbody Bags for Girls Teens Women Cute Sling Travel Bag for Phone Money Essentials (Black Harry Potter)
Get Trend$25.54186 rev
Alex and Ani Harry Potter Golden Snitch Lariat Necklace
Alex and Ani$67.723 rev
Trending
90-day click momentum
Enso Rings Wizarding World of Harry Potter Collection Dualtone Silicone Ring - Comfortable and Flexible Design - Until the Very End - Moonstone/Black Pearl - 7
Enso Rings$39.574.2★
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.924.8★
Enso Rings Wizarding World of Harry Potter Collection - Comfortable Silicone Rings - After All This Time - Size 9
Enso Rings$42.364.2★
Enso Rings Wizarding World of Harry Potter Collection - Comfortable Silicone Rings - Until the Very End - Size 9
Enso Rings$46.024.2★
Enso Rings Wizarding World of Harry Potter Collection - Comfortable Silicone Rings - Deathly Hollows - 9
Enso Rings$39.054.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Feb, Mar, Oct · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is beautifully made”
“Good price”
“Perfect fit”
“Presentation is everything”
“Very sturdy”
“Very comfy”
“Cute gift”
“Very pretty look”
“Stylish”
“The designs are very cute”
What buyers complain about
“Doesnt fit in nose”
“Sadly after a few months it cracked”
“Its just not well made”
“She is allergic to a lot of earrings”
“Cheap price for a reason”
“Misleading”
“the color fades to a copper like color on the tips within days of light wear”
“Not sterling silver”
“cheap plastic”
“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”