harry potter dress
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.74avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$5.22–$78.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,051.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 575K searches
Returns
Bad8.6%return rate — above 6% kills the launch gate
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
97
Top-5 brand share
84%
Open market
14%
- Harry Potter35%
- Disguise33%
- INTIMO7%
- Bioworld5%
- French Toast4%
- Fun Costumes2%
- Open — no brand owns it (22 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 92 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (7-8)
Disguise$31.804.6★2,733 rev
Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (4-6x)
Disguise$30.964.6★2,733 rev
Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Small (4-6x)
Disguise$23.024.6★3,072 rev
Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Medium (7-8)
Disguise$22.914.6★3,072 rev
Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory
Disguise$11.044.0★449 rev
Newest
by launch date
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hermione Cosplay Costume Short Sleeves Sleepwear with Pocket for Teen Girls 10-11 Years
Harry Potter$19.7498 rev
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years
Harry Potter$19.8598 rev
Harry Potter Dress Girls Clothes Gryffindor Hogwarts Crest All Houses Short Sleeves Sun Dress White Summer Casual for Teen Girls Size 6-7Y
Harry Potter$20.9327 rev
Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Pink Summer Casual for Teen Girls Size 10-11Y
Harry Potter$20.7927 rev
Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Pink Summer Casual for Teen Girls Size 12-13Y
Harry Potter$21.4827 rev
Trending
90-day click momentumHarry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years
Harry Potter$19.854.7★
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.924.8★
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hermione Cosplay Costume Short Sleeves Sleepwear with Pocket for Teen Girls 10-11 Years
Harry Potter$19.744.7★
Cinereplicas Harry Potter - Hermione Student Skirt - M - Official License
Cinereplicas$29.574.0★
Harry Potter Dress Girls Clothes Gryffindor Hogwarts Crest All Houses Short Sleeves Sun Dress White Summer Casual for Teen Girls Size 6-7Y
Harry Potter$20.934.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 18.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality for Harry Potter world”
“very true to size”
“Cute gift”
“Good value for price”
“They are soft”
“As described”
“Good colors”
“so easy”
“comfortable”
“Nice material, comfortable”
What buyers complain about
“size up”
“buy a better quality costume from the get go”
“cheap plastic”
“She is allergic to a lot of earrings”
“Probably will not last long if washed”
“The chiffon is too tight around the neck”
“During 1 day of normal wear, the earrings got so bent up it took 2 of us to get them out of my ear”
“This product does not work”
“Misleading”
“plus annoying having it come on so easily”