harry potter bracelet
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Price range
Great$5.37–$56.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good551.71avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 6% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 75K searches
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
70
Top-5 brand share
87%
Open market
10%
- Alex and Ani35%
- Harry Potter27%
- LUV HER12%
- Fancy Space8%
- Bioworld6%
- Landical3%
- Open — no brand owns it (8 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in
Alex and Ani$29.104.6★67 rev
Extra Small Size 17cm Official Harry Potter Jewelry Silver Charm Bracelet for Harry Potter Slider Charms Available in 4 sizes (17 Centimeters)
Harry Potter$9.573.9★138 rev
LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+
LUV HER$9.264.7★425 rev
Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in
Alex and Ani$26.234.4★90 rev
LUV HER Harry Potter 7 Bracelet with 4 Metal Charms for Boys and Girls Ages 3+
LUV HER$5.374.7★1,819 rev
Newest
by launch date
Shappy 24 Pcs Wizard Party Favors Birthday Decorations Magical Wizard Silicone Bracelets Magic Book Hat Bracelet Wristband Bulk for Spooky Halloween Costume Cosplay Holiday Birthday Gift Supplies
Shappy$9.602 rev
Bioworld Harry Potter Hogwarts Houses Friendship Tradesies Bracelet Set
Bioworld$19.960 rev
Alex and Ani Harry Potter Mixed Icon Inline Charm Bracelet - Nickel-Free Gold Plated Bracelet for Women Safe Materials Ideal Harry Potter Jewelry Gift
Alex and Ani$56.6823 rev
Harry Potter Cutie Cuff - Mystery Plush Slap Band Bracelet House Cup Series
Bulls I Tys$9.7141 rev
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.92115 rev
Trending
90-day click momentumShappy 24 Pcs Wizard Party Favors Birthday Decorations Magical Wizard Silicone Bracelets Magic Book Hat Bracelet Wristband Bulk for Spooky Halloween Costume Cosplay Holiday Birthday Gift Supplies
Shappy$9.605.0★
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.924.8★
Harry Potter Cute Chibi Character Art Juniors/Ladies Crew Socks 5 Pair Pack
Harry Potter$24.164.8★
Bioworld Harry Potter Hogwarts Houses Friendship Tradesies Bracelet Set
Bioworld$19.960.0★
SONGCHANGJEWELRY Charm Bracelet for Family Friends - Lightweight Adjustable Silver Plating Wizardry-Themed Pendant - Birthday Christmas New Year Gifts
SONGCHANGJEWELRY$12.273.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Cute gift”
“As described”
“So fun for the kids”
“size for perfectly, can change size, beautiful, best item for what the cost was”
“Affordable gift”
“i sure hope it doesn't break”
“Loved the style and color”
“Very sturdy”
“Very cute and super comfy”
What buyers complain about
“broke quickly”
“Its just not well made”
“Cheap materials”
“Inconsistent sizing”
“She is allergic to a lot of earrings”
“they wouldn't fit my big toe”
“my whole wrist was green”
“Stitching is half way undone”
“Misleading”
“serious design flaw”