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hanes leggings for women

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Soft demand (-33.0% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 8Conversion 11Competition 97Returns 22Price range 82Avg price 87Brand share 96Review moat 23Quality gap 75

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Great$19.88

avg listing price — sweet spot $15–$100

Price range

Great$6.45–$58.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,782.84

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$41K

$41K/yr · 233K searches

Growth

Bad-33.0%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

84 flat

Sellers

134

Top-5 brand share

32%

Open market

65%

  • Amazon Essentials13%
  • Hanes6%
  • Bluemaple5%
  • FULLSOFT4%
  • GYS4%
  • L'eggs4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4072%$8143%$1K4%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 183 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.
15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit as expected”

Comfort-Overall18%

“Comfy all day”

Soft Feel12%

“Softest leggings”

Quality-Overall6%

“the quality is really solid”

Value For Money5%

“Excellent value”

Pockets/Compartments3%

“love the pockets”

Stretchability/Expandability/Elasticity3%

“Great and super stretch”

Material Quality3%

“Light material”

Warmth3%

“Keep me warm”

Transparency2%

“Not see through”

What buyers complain about

Size-Overall15%

“Very long”

Smell8%

“Awful smell”

Transparency7%

“Pretty see through”

Thickness6%

“To thick”

Quality-Overall5%

“Low quality”

Material Quality4%

“Bad material”

Thin3%

“Thin material”

Durability2%

“broke easily”

Color2%

“the color is terrible”

Waist Fit2%

“waist too tight”

Top return reasons

Size-Overall31%
Waist Fit17%
Material Quality10%
Length7%
Thin6%
Thigh Fit3%
Inseam Fit3%
Transparency3%
Advertised Vs Actual Product3%
Hip Fit2%