hamsa
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Review moat
Good1,125.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.93–$30.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 6% kills the launch gate
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 292K searches
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
12
Top-5 brand share
88%
Open market
9%
- Barzel61%
- Baydurcan10%
- SAELACY8%
- Ieftop5%
- LUUK LIFESTYLE4%
- AsAlways3%
- Open — no brand owns it (4 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)
Barzel$21.364.6★2,133 rev
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)
Barzel$21.344.6★2,133 rev
Baydurcan Dainty Evil Eye Necklace and Hamsa Necklace Turkish Blue Eye Hand Pendant Necklace 2pcs Jewelry Gift for Women Teenager (S2)
Baydurcan$9.544.4★1,541 rev
SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)
SAELACY$5.954.3★20 rev
Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women
Ieftop$12.144.4★765 rev
Newest
by launch dateSAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)
SAELACY$5.9520 rev
SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)
SAELACY$3.937 rev
AsAlways Stainless Steel Hand of Fatima Pendant Vintage Amulet Charm Relief Carving Evil Eye Hamsa Hand Necklace Religious Gifts
AsAlways$14.31185 rev
Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women
Ieftop$12.14765 rev
LUUK LIFESTYLE Necklace for women in stainless steel with pendant Hamsa Hand | Fatma and gift card HAPPINESS chic and classy style modern and minimalist fashion accessory for her layer look gold
LUUK LIFESTYLE$30.531,733 rev
Trending
90-day click momentumSAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)
SAELACY$5.954.3★
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 24)
Barzel$21.604.6★
SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)
SAELACY$3.933.8★
Caiyao 4 Pcs Evil Eye Bead Bracelet Hamsa Hand Fatima Charm Stretch Amulet Turkish Good Luck Protection Kabbalah Jewelry 8.5 inches Zinc no gemstone
Caiyao$6.164.2★
Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)
Barzel$21.344.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift for anyone”
“It fits just right”
“Bright colors”
“well made”
“Not only is it durable it doesnt irritate the skin”
“Not only is it durable it doesnt irritate the skin”
“i love this chain it beautiful in person”
“Beautiful necklace”
“Looks like a real gold”
“Great price”
What buyers complain about
“Clasp broke already smh”
“However It broke after 2 wks”
“Was a waste of money”
“Just ordered wrong size chain”
“Thin”