gym keychain
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great282.3avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 6% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.66–$18.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 169K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
17
Top-5 brand share
68%
Open market
27%
- Nike34%
- Sinsiot10%
- XVWXVW9%
- Molain8%
- KHRYPTXH7%
- Levesica4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
Nike$18.094.8★99 rev
Molain Gym Keychain for Women Men Silicone Dumbbell Keychain Motivational Fitness Gifts for Gym Lovers Weight Lifting Gift(Black)
Molain$8.084.7★15 rev
KHRYPTXH Dumbbell Keychain Set Gym Accessories for Women and Men Fitness Gifts Cute Mini Set for Gym Lovers & Couples with Pink Water Bottle Charms - Ideal for Your Bag Backpack and Car Accessories
KHRYPTXH$10.084.5★34 rev
Sinsiot Dumbbell & Weights Keychain Bag Purse Charms Gift for fitness Women and Men Cute Mini Car Key Chains for Gym
Sinsiot$14.664.7★178 rev
Sinsiot Dumbbell & Weights Keychain Bag Purse Charms Gift for fitness Women and Men Cute Mini Car Key Chains for Gym
Sinsiot$14.544.7★178 rev
Newest
by launch date
Ujukoxc Fitness Keychain Set with 2 Barbell Charms Gym Keychain for Women Black and Pink PVC Keychain Accessories for Gym Bags and Personal Items Ideal for Fitness Enthusiasts and Gift Giving
Ujukoxc$9.443 rev
FunBoat Gym Keychain Set with Rope Bag Charm - Mini Dumbbell Kettlebell & Weight Plate Fitness Keychain - Workout Gifts (Black)
FunBoat$8.9913 rev
YAHSHYEN Dumbbell Gym Keychain Workout Accessories for Women and Men Gifts for Gym Lovers fitness Keychain for Gym Bags
YAHSHYEN$17.2622 rev
TCSYLSC 14/28Pcs Mini Dumbbell Keychains Fitness Keychain Workout Fitness Gifts for Gym Lovers Bag Charms Accessories
TCSYLSC$10.372 rev
Qianyu 2 Pcs Mini Dumbbell Keychain Backpack Charm for Gym Rats Fitness Barbell Keychain Cool Bag Charm Purse Accessories for Women Men Fitness Enthusiast Lovers Birthday Gifts
Qianyu$6.311 rev
Trending
90-day click momentumTCSYLSC 14/28Pcs Mini Dumbbell Keychains Fitness Keychain Workout Fitness Gifts for Gym Lovers Bag Charms Accessories
TCSYLSC$10.375.0★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
Ujukoxc Fitness Keychain Set with 2 Barbell Charms Gym Keychain for Women Black and Pink PVC Keychain Accessories for Gym Bags and Personal Items Ideal for Fitness Enthusiasts and Gift Giving
Ujukoxc$9.445.0★
YAHSHYEN Dumbbell Gym Keychain Workout Accessories for Women and Men Gifts for Gym Lovers fitness Keychain for Gym Bags
YAHSHYEN$17.264.3★
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★
Demand
Weekly Amazon search volume, last 29 weeks — -40.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“This is such a cute little key chain”
“Good deal”
“not flimsy”
“It matches perfectly”
“Durable works good”
“Great for going to the gym”
“The colors are so bright”
“Great use”
“This key chain / charm set is as advertised, and then some”
What buyers complain about
“Very small”
“Breaks easily”
“Cheap”
“I noticed that the mini dumbbell isn't as sturdy as I had hoped”
“Colors could be a little brighter”
“So much heavier than I thought”
“It is a tiny bit thin”
“Not What I Signed Up For”
“The string is kind of stretchy”
“It is leather so if you arent careful it will lose its quality over time”