gucci scarf
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$29.14avg listing price — sweet spot $15–$100
Price range
Great$4.29–$92.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Great467.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 527K searches
Returns
Okay4.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
50
Top-5 brand share
58%
Open market
36%
- Coach29%
- EXTREE12%
- Deokke6%
- LFHC6%
- Relang5%
- RIIQIICHY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 102 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
RIIQIICHY$6.614.7★2,493 rev
COACH TABBY PRINTED SILK SQUARE
Coach$61.234.5★52 rev
kcctoo 27.5 Mulberry Silk Feeling Head Scarf Womens Fashion Square Neck Satin Scarfs for Bag Hair Scarves GiftB15
kcctoo$8.364.6★1,066 rev
Deokke Head Hair Scarf Neck Silk Feeling Scarves Long Thin Satin Fashion Handbag Cute Decoration Women Girls 59 * 6.7-Brown Checkered
Deokke$7.814.6★111 rev
COACH tabby printed silk square
Coach$58.034.5★52 rev
Newest
by launch date
COACH Textured Signature C Printed Silk Skinny
Coach$74.062 rev
ZSDEFR Fashionable and Luxury womens silk scarves a choice for Birthday present and Valentines Day gifts (K9)
ZSDEFR$57.203 rev
ZSDEFR Fashionable and Luxury womens silk scarves a choice for Birthday present and Valentines Day gifts (K4)
ZSDEFR$59.643 rev
Sumolux Head Hair Scarf for Women Neck Purse Bag Handbags Scarf Like Silk
Sumolux$8.2772 rev
LFHC Long Silk Like Hair Scarf Purse For Handbags Head Satin scarf For Women Neck Scarves Gift 7 x 59
LFHC$8.4444 rev
Trending
90-day click momentumCOACH Textured Signature C Printed Silk Skinny
Coach$74.065.0★
COACH tabby printed silk square
Coach$47.904.5★
LFHC Long Silk Like Hair Scarf Purse For Handbags Head Satin scarf For Women Neck Scarves Gift 7 x 59
LFHC$8.194.6★
LFHC Long Silk Like Hair Scarf Purse For Handbags Head Satin scarf For Women Neck Scarves Gift 7 x 59
LFHC$8.444.6★
ZSDEFR Fashionable and Luxury womens silk scarves a choice for Birthday present and Valentines Day gifts (K4)
ZSDEFR$59.645.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is good, nice and silky”
“Colors are accurate”
“Silky smooth”
“Matches my outfit”
“Love the different styles”
“Great material”
“Worth It”
“Exactly as pictured”
“The design is super pretty”
“Beautiful feel and lightweight”
What buyers complain about
“Too short”
“Color fades fast”
“very low quality for the price”
“Im not a fan at all of the fabric”
“Misleading”
“Looks like it should have been a lot more expensive”
“WAY TOO THIN”
“Had a slight odor from being boxed”
“Edges curl under”
“odd width and length”