gru scarf
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good515.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Price range
Okay$6.64–$18.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$125K$125K/yr · 110K searches
Returns
Bad6.7%return rate — above 6% kills the launch gate
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
20
Top-5 brand share
65%
Open market
28%
- Rdylymx22%
- Dxhycc14%
- obmwang11%
- Zando10%
- CONGRU8%
- Eybila7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rdylymx Mens Scarves Scarf Classic Arrival Winter Plaid Scarf Tassel Edge Soft Warm Neckwear 72 13(Black Grey)
Rdylymx$8.974.6★4,185 rev
Dxhycc Black and Gray Striped Scarf - Soft Knit Winter Mens Scarf - Cosplay Costume Accessory for Halloween Christmas Party
Dxhycc$7.074.1★162 rev
Zando Mens Scarves Black and Grey Striped Winter Scarf - Soft Striped Grey and Black - Cold Weather Accessory for Halloween
Zando$9.194.4★128 rev
obmwang Novelty Gray and Black Striped Scarf and Fake Long Nose Cosplay Costumes for Adults Halloween Party
obmwang$7.113.8★170 rev
CONGRU Scarf for Men Black and Gray Striped Mens Scarf Winter Halloween Costume Accessories for Men
CONGRU$11.024.6★163 rev
Newest
by launch date
Black and Gray Striped Scarf for Halloween Costume Classic Striped Scarf for Men Party Dress Up Accessory
Kai Xin$8.001 rev
BOXPATH 4 Pcs Halloween Costume Accessories for Adult Bald Cap/Fake Nose/Black Gray Striped Scarf for Men Cosplay Dress Up
BOXPATH$14.098 rev
2025 Black and Gray Striped Mens Scarf Winter Soft Shawl Wrap Costume Accessories for Men Women
Generic$11.739 rev
Prupoky Scarf for Men Cashmere Feel Striped Scarves Black and Grey Scarf Mens Fall Winter Costume Accessory for Cosplay Black & Grey
Prupoky$7.7820 rev
obmwang Novelty Gray and Black Striped Scarf and Fake Long Nose Cosplay Costumes for Adults Halloween Party
obmwang$8.3513 rev
Trending
90-day click momentumBlack and Gray Striped Scarf for Halloween Costume Classic Striped Scarf for Men Party Dress Up Accessory
Kai Xin$8.005.0★
BOXPATH 4 Pcs Halloween Costume Accessories for Adult Bald Cap/Fake Nose/Black Gray Striped Scarf for Men Cosplay Dress Up
BOXPATH$14.094.1★
MOODKEY Womens Fashion Scarves 180x90CM Long Lightweight Scarfs for Women Versatile Usage & Easy Washing(black grey)
MOODKEY$9.984.6★
CODCOS Womens Square Silk Like Head Scarf Large 35 inch Silk Feeling Hair Wrapping Satin Scarves for Sleeping Bandanas Black Gray
CODCOS$6.644.7★
Eybila Adult Costume Accessories Mens Winter Knitted Scarf Black and Grey Striped Halloween Cosplay Party Supplies
Eybila$9.364.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 73.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Silky soft”
“Lov my scarves good quality and nice”
“As advertised”
“is reasonable”
“Fits great”
“Nice colors”
“Comfortable”
“Great for the winter”
“The style is great”
What buyers complain about
“Thin”
“weird smell at first”
“Poor quality”
“Uncomfortable”
“Very poor quality tee shirt material product from SHEIN”
“The bald cap just doesnt fit on my head well”
“waste of money”
“won't keep you warm”
“The smell from the dye won't come out”
“the nose was difficult to keep”