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group halloween costumes for adults

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 5Growth 43Conversion 1Competition 20Returns 24Price range 92Avg price 95Brand share 29Review moat 97Quality gap 47

Review moat

Incredible51.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$38.15

avg listing price — sweet spot $15–$100

Price range

Great$13.52–$60.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.7%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Returns

Bad6.1%

return rate — above 6% kills the launch gate

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$20K

$20K/yr · 1.0M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

88%

Open market

7%

  • Leyndo56%
  • Maiteenly11%
  • Ramede9%
  • DIRTYRAGZ6%
  • Jiytivity6%
  • Eybila5%
  • Open — no brand owns it (2 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$3K30%$6K45%$9K60%$12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 219.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Fit comfortably”

Quality-Overall25%

“the quality is awesome”

Material Quality17%

“Good material”

Fun/Entertainment Experience8%

“Fun decent quality for the price”

Durability8%

“still look good”

Top return reasons

Size-Overall57%
Value For Money8%
Quality-Overall6%
Advertised Vs Actual Product5%
Gap/Hole3%
Smell3%
Defective Material/Parts3%
Functionality-Overall2%
Waist Fit2%
Hip Fit2%