grey wig
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$34.40avg listing price — sweet spot $15–$100
Review moat
Good1,082.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$479K$479K/yr · 1.0M searches
Price range
Okay$5.13–$179.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
99 falling
Sellers
102
Top-5 brand share
26%
Open market
71%
- MapofBeauty8%
- ELFSECRET6%
- MOONSHOW4%
- Baruisi4%
- XIUFAXIRUSI XIUFAXIRUSI4%
- SYMEIW3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 146 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELFSECRET 13x6 Grey Lace Front Wigs Human Hair Pre Plucked with Baby Hair 180 Density Glueless HD Transparent Lace Frontal Body Wave Wigs Human Hair for Black Women Silver Grey Colored Wig 22 Inch
ELFSECRET$88.964.3★110 rev
SYMEIW Silver Grey Wavy Headband Wig For Black Women Curly Half Wigs With Headband Attached Synthetic Wrap Wigs For Women(Gray)
SYMEIW$23.724.0★2,072 rev
Baruisi Curly Wavy Grey Wigs for Women Medium Long Synthetic Modern Cosplay Hair Wig
Baruisi$22.703.7★494 rev
Nihonwe 13x6 Grey Lace Front Wigs Human Hair Body Wave Gray Wigs Human Hair Pre Plucked with Baby Hair 200 Density Glueless Brazilian Virgin Grey Lace Frontal Wigs for Women 30 Inch
Nihonwe$151.663.5★33 rev
ANDRIA 13x4 Lace Front Wigs 200% Density Lace Front Wig Pre Plucked Glueless Wigs Natural Straight Synthetic 13x4 HD Lace Frontal Wigs for Black Women 26 Inch (Grey)
ANDRIA$35.223.8★115 rev
Newest
by launch date
Haloo Grey Layered Wigs with Curtain Bangs Lace Front Hairline Long Wavy Natural Looking Middle Part Synthetic Hair Wig for Women Daily Party Costume 20 Inch
Haloo$28.2827 rev
Ombrmal Grey Headband Wig 14 Inch Deep Curly Wigs with Headband 180 Density Synthetic Protein Fiber Close to Human Hair Glueless No Lace Wear and Go Wigs for Black Women
Ombrmal$19.8885 rev
Frodio Curly Wig 11X4 Lace Frontal Wig Veralux Fiber 12 Micro Twist Wigs 200% Density Closure HD Lace Dreadlock Wig Glueless Wigs Grey Color Ready to Go Wig for Women
Frodio$69.61234 rev
FEIVOSILAN Silver Layered Wig with Bangs 26 Inch Long Wavy Silver Gray Wigs for Women Heat Resistant Synthetic Wig for Daily Use
FEIVOSILAN$24.5353 rev
Aientt Short Sliver Grey Layered Wig with Curtain Bangs Synthetic Gray Layered Wavy Middle Part Butterfly Hair Wigs for Black White Women Party Cosplay Costume 18Inch Grey
Aientt$21.1454 rev
Trending
90-day click momentum
rookea Silver Gray Wavy Curly Bob Wig with Bangs Heart Sunglasses for Women 14 Inch Colored Neon Fun Party Hair Replacement Curly Synthetic Wigs for Cosplay Halloween Costume Party Music Festival
rookea$12.664.1★
Silver Grey Bob Wigs Human Hair 13x6 HD Lace Front Wig Pre Plucked Pre Cut 180% Density Wear and Go Glueless Straight 13x6 Lace Bob Wigs for Women Grey Colored Wig Human Hair with Baby Hair 12 Inch
ELFSECRET$68.314.6★
FEIVOSILAN Silver Layered Wig with Bangs 26 Inch Long Wavy Silver Gray Wigs for Women Heat Resistant Synthetic Wig for Daily Use
FEIVOSILAN$24.534.8★
13X6 Silver Grey Lace Front Wig Human Hair Body Wave HD Transparent Grey Lace Front Wigs Human Hair Wear and Go Glueless Wig Pre Plucked 20 Inch Colored Gray Hd Lace Frontal Wigs for Black Women
amzhair$78.274.2★
Haloo Grey Layered Wigs with Curtain Bangs Lace Front Hairline Long Wavy Natural Looking Middle Part Synthetic Hair Wig for Women Daily Party Costume 20 Inch
Haloo$28.283.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Wig”
“Hair quality is great”
“The color is vibrant”
“Fit great”
“Excellent for the money”
“As advertised”
“Its so silky and smooth”
“Easy to use”
“Love this style”
“Comfortable too”
What buyers complain about
“not for a serious wig”
“Too small”
“Wrong color”
“Not what advertised”
“Not very well made”
“It definitely doesnt look as thick as the photos in the listing show”
“Very difficult to impossible to shape”
“Worst hair texture”
“Waste of money for me”
“Too much hair”