grey beanie
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Price range
Good$4.75–$31.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad18,850.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 46K searches
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
88
Top-5 brand share
69%
Open market
28%
- Carhartt39%
- Wmcaps15%
- Gelante6%
- Connectyle5%
- Home Prefer5%
- Top Level3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Heather Grey One Size
Carhartt$19.974.8★150,550 rev
Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)
Wmcaps$10.614.8★3,991 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray
Gelante$6.974.6★1,001 rev
Connectyle Winter Beanie for Men Women Classic Knitted Warm Hat Daily Thick Cuffed Beanies Acrylic Watch Cap Light Grey
Connectyle$9.754.6★11,094 rev
Carhartt Mens Canvas Baseball Cap Asphalt One Size US
Carhartt$19.354.7★16,457 rev
Newest
by launch date
HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Dark Gray
HIWIND$4.7532 rev
Spyder Womens Fleece Lined Cable Knit Beanie Pewter Heather One Size
Spyder$14.9259 rev
100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fit Fashion Fisherman Beanie Gray
vidsel$11.2970 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$9.011,090 rev
Wool Fisherman Beanies for Men Women Short Knit Fall Winter Warm Beanie Watch Cap Cuffed Trawler Hats Skull Caps Grey
Simapu$10.68192 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
Carhartt Mens Knit Cuffed Beanie Hat Black One Size US
Carhartt$20.024.8★
Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit
Qeyazhsl$14.064.9★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray
Gelante$6.974.6★
Carhartt Mens Knit Cuffed Beanie Navy One Size
Carhartt$19.974.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Warm Hat”
“Like the fits”
“Arrived on time great quality”
“Comfortable too”
“Good for the price”
“Cool color”
“It is super soft inside”
“As advertised”
“thick material”
“Great for cool weather”
What buyers complain about
“Way too big”
“A little lower quality for a name brand”
“Wrong color”
“Could have been cheaper”
“It is quite thick”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“its way too long”
“not as warm as expected”
“Didn't happen the one I received was tight and uncomfortable”
“had a chemical type smell”