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51

green wig

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-57.6% this quarter) keeps it on the watch list.

Market size 54Growth 0Conversion 31Competition 90Returns 4Price range 84Avg price 82Brand share 74Review moat 40Quality gap 84

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$8.38–$56.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.76

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good$371K

$371K/yr · 855K searches

Review moat

Okay2,465.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.0%

return rate — above 6% kills the launch gate

Growth

Bad-57.6%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

56

Top-5 brand share

60%

Open market

37%

  • MapofBeauty38%
  • PLULON12%
  • ANOGOL5%
  • 7JHH WIGS3%
  • NAYOO2%
  • WKIPYCPK2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7K4%$15K6%$22K8%$30K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 99 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 9.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wig/Artificial Hair Quality19%

“Very nice wig”

Color16%

“Color looks very accurate”

Quality-Overall14%

“seems to be fairly well made”

Value For Money9%

“Good for price”

Size-Overall7%

“Great fit”

Comfort-Overall6%

“Easy to put on & comfortable”

Soft Feel4%

“The hair itself is soft”

Ease Of Use3%

“easy to style”

Thickness2%

“thick ends”

Shape/Style2%

“the bob style gives my skelly so much personality”

What buyers complain about

Wig/Artificial Hair Quality18%

“Terrible wig”

Quality-Overall10%

“Not good quality shedding started right out of the packaging as if dry rotted”

Size-Overall7%

“Very short”

Hair Related6%

“The hair came out too easily”

Color5%

“I expected dark green”

Advertised Vs Actual Product5%

“NOT ACCURATE DESCRIPTION”

Allergies4%

“It was a little bug for my head though”

Stitch/Finish/Polish3%

“Absolute crap wasnt sewn right”

Suitability Short Hair2%

“The hairs fall out like crazy”

Natural Ingredients2%

“Doesnt look to natural”

Top return reasons

Wig/Artificial Hair Quality32%
Size-Overall30%
Color11%
Advertised Vs Actual Product6%
Quality-Overall5%
Suitability Long Hair3%
Shape/Style2%
Material Quality1%
Value For Money1%
Hair Related1%