green scarf
Skip itSoft demand (-29.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay1,550.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.92–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 539K searches
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
41
Top-5 brand share
45%
Open market
50%
- Saiusloa13%
- CHUNG12%
- Vylxuxa9%
- MINIDORA6%
- Allegra K6%
- VBAEI5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saiusloa Neck Scarf For Womens Silky Head Scarves Hair Bandanas Square Scarf Fashion Accessories lightweight 27.5 * 27.5inch-37
Saiusloa$8.024.6★775 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Grass Green
CHUNG$7.774.7★194 rev
Vylxuxa Large Square Head Scarf Bandana - 35 Satin Hair Scarf for Women Like Silk Scarf Fashion Printed Green Head Scarves for Hair Wrapping
Vylxuxa$7.864.6★123 rev
VBAEI 35 Large Square Satin Head Scarf - 1Pcs Satin Hair Scarf Silk Bandana Head Wraps For Women (Deep Green)
VBAEI$6.064.8★291 rev
MINIDORA Satin Scarves for Women 27.5 27.5 inches Medium Square Elegant Silk Feeling Head Scarf A001-Green
MINIDORA$8.854.6★580 rev
Newest
by launch date
Amyzavls 100% Mulberry Silk Scarf for Women Green 21 x 21 Inch Silk Neckscarf Lightweight Square Scarf for Hair Handbag Wrist & Travel Gift for People
Amyzavls$13.1021 rev
Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Green Leaf Grace)
GoldenLife$4.92160 rev
ZXZH 6 Pack Fashion Scarves for Women Versatile Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse Accessories (Green)
ZXZH$6.89268 rev
JENSVOIR Shawl Wraps for Women Dark Green Sequin Rave Scarf Sparkling Headscarf Hijab Neck Scarf for Evening Dress Beach Cover Up
JENSVOIR$11.0443 rev
Vylxuxa Large Square Head Scarf Bandana - 35 Satin Hair Scarf for Women Like Silk Scarf Fashion Printed Green Head Scarves for Hair Wrapping
Vylxuxa$7.86123 rev
Trending
90-day click momentumFashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Green Leaf Grace)
GoldenLife$4.924.7★
Amyzavls 100% Mulberry Silk Scarf for Women Green 21 x 21 Inch Silk Neckscarf Lightweight Square Scarf for Hair Handbag Wrist & Travel Gift for People
Amyzavls$13.104.9★
Vickorpen Shawls and Wraps Soft Chiffon Scarve Scarf For Evening Party Dresses Wedding Stole(Light Green one size)
Vickorpen$9.094.5★
JENSVOIR Shawl Wraps for Women Dark Green Sequin Rave Scarf Sparkling Headscarf Hijab Neck Scarf for Evening Dress Beach Cover Up
JENSVOIR$11.044.4★
CHUNG 35 Large Scarf Solid Color Square Wraps Satin Silky Feel Big Hair Bandanas 90cm Necktie 90-ClvGreen
CHUNG$7.774.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -29.8% search growth over the last 90 days.Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely color”
“Beautiful quality scarf”
“So soft”
“As advertised”
“Perfect size”
“Perfect lightweight scarf”
“Good value for price”
“material is silky and good enough quality”
“Gift to be Enjoyed”
“I loved having it with my halter style dress”
What buyers complain about
“DISAPPOINTING, DRAB color”
“Poor workmanship”
“the material is very thin”
“it did not match my outfit”
“Also the print its stretched funny”
“A bit thin”
“not functional”
“seems extremely thin”
“NOT like photo posted”
“None of the stitching is tied off so each corner has loose threads waiting to unravel the whole hem”