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green leggings

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Soft demand (-60.4% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 12Competition 33Returns 19Price range 66Avg price 78Brand share 61Review moat 22Quality gap 57

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Price range

Good$7.09–$30.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$102K

$102K/yr · 637K searches

Review moat

Bad9,491.44

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.5%

return rate — above 6% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-60.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

16

Top-5 brand share

68%

Open market

25%

  • SP3LOPS31%
  • Blue Breath14%
  • CHARMKING8%
  • Laite Hebe8%
  • CRZ YOGA7%
  • Bluemaple7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$31K40%$41K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -60.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit great”

Comfort-Overall17%

“They are pretty comfortable”

Soft Feel13%

“Buttery soft”

Color7%

“Great color”

Quality-Overall7%

“great quality”

Advertised Vs Actual Product3%

“Better than I expected”

Durability3%

“I've worn and washed them a few times, so overall pretty durable”

Pockets/Compartments2%

“Love the pockets and the softness”

Transparency2%

“not see through”

Value For Money2%

“Good value for price”

What buyers complain about

Thickness14%

“They aren't super thick”

Size-Overall12%

“But they don't fit”

Transparency10%

“These leggings are extremely see thru”

Color9%

“Green was an awful color”

Exercise/Sports Suitability5%

“Would not make good exercise pants”

Quality-Overall5%

“Cheaply made”

Thin5%

“Very thin”

Stretchability/Expandability/Elasticity5%

“they're already stretching out a little”

Gap/Hole4%

“They had a hole in the leg”

Comfort-Overall2%

“Not comfortable”

Top return reasons

Size-Overall22%
Waist Fit19%
Color16%
Thin10%
Material Quality6%
Length5%
Thigh Fit3%
Transparency3%
Inseam Fit2%
Advertised Vs Actual Product2%