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50

green cape

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 23Conversion 23Competition 88Returns 21Price range 77Avg price 85Brand share 96Review moat 77Quality gap 48

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$19.12

avg listing price — sweet spot $15–$100

Review moat

Great452.91

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.04–$45.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.1%

return rate — above 6% kills the launch gate

Market size

Bad$80K

$80K/yr · 232K searches

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

50

Top-5 brand share

34%

Open market

60%

  • Bosvin9%
  • yolsun8%
  • Dajiahao7%
  • VZQI5%
  • CHICGAL5%
  • L'VOW5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 69 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Its well made”

Value For Money11%

“Worth the price”

Material Quality9%

“Amazing material”

Size-Overall9%

“Fit great”

Color7%

“Love the color”

Warmth7%

“Honestly it is very warm so even in the cold we have been having it kept me warm”

Comfort-Overall6%

“very comfortable”

Soft Feel5%

“My wife loves this blanket its soft and well made she loves wearing it around the house and it washes and dries well”

Weight Light4%

“It is the perfect weight”

Advertised Vs Actual Product4%

“As described”

What buyers complain about

Size-Overall9%

“Also, a smaller fit for average size individual”

Thickness8%

“Not deep enough”

Material Quality6%

“100% polyester not linen”

Advertised Vs Actual Product6%

“it was not there the description is false”

Fastener Quality4%

“bad clasp”

Weight Heavy4%

“A bit big, and bulky”

Strap/String Quality4%

“the buckle is the only downside”

Strength4%

“Very cheap and flimsy. thin”

Color3%

“Wrong Color”

Smell3%

“Smells bad”

Top return reasons

Size-Overall26%
Length19%
Color13%
Material Quality10%
Advertised Vs Actual Product5%
Thin3%
Shoulder Fit3%
Quality-Overall3%
Value For Money2%
Shape/Style2%