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green bob wig

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Soft demand (-72.2% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 70Competition 24Returns 11Price range 28Avg price 51Brand share 22Review moat 48Quality gap 92

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.07

avg listing price — sweet spot $15–$100

Review moat

Okay1,655.53

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.77–$17.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$58K

$58K/yr · 76K searches

Returns

Bad9.5%

return rate — above 6% kills the launch gate

Growth

Bad-72.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

11

Top-5 brand share

91%

Open market

6%

  • PLULON49%
  • MapofBeauty29%
  • MIAHART6%
  • Lavwix4%
  • rookea4%
  • Rose bud3%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$17K40%$23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 18 weeks — -72.2% search growth over the last 90 days.
10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wig/Artificial Hair Quality22%

“Cute Costume Wig”

Quality-Overall20%

“Its good quality”

Color12%

“Color looks very accurate”

Comfort-Overall10%

“comfortable”

Ease Of Use7%

“Easy to put on / comfortable”

Value For Money4%

“Wonderful price for the project”

Thickness4%

“The hair is thick”

Soft Feel3%

“Very soft and fit perfect”

Advertised Vs Actual Product3%

“Looks like the picture”

Brightness/Shine/Glow3%

“it looks shiny”

What buyers complain about

Wig/Artificial Hair Quality42%

“I understand it is a cheap wig”

Hair Related16%

“The hair came out too easily”

Quality-Overall12%

“Not good quality shedding started right out of the packaging as if dry rotted”

Suitability Colored Hair7%
Stretchability/Expandability/Elasticity3%

“The elastic was very loose so the wig kept slipping”

Suitability Wavy Hair3%

“The hair is only SLIGHTLY wavy also”

Advertised Vs Actual Product3%

“Does not look like the picture”

Coverage2%

“No coverage, very bad”

Durability2%

“Hair falling off first use”

Comfort-Overall2%

“uncomfortable after a few hours”

Top return reasons

Wig/Artificial Hair Quality31%
Size-Overall31%
Color10%
Advertised Vs Actual Product9%
Quality-Overall6%
Suitability Long Hair2%
Functionality-Overall2%
Shape/Style1%
Material Quality1%
Comfort-Overall1%