green beanie
Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good$4.62–$36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Returns
Okay4.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 264K searches
Review moat
Bad11,744.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-80.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
100
Top-5 brand share
48%
Open market
46%
- Carhartt17%
- Gelante9%
- MaxNova8%
- Top Level7%
- Home Prefer7%
- Connectyle7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Top Level Unisex Cuffed Plain Skull Beanie Toboggan Knit Hat/Cap Kelly Green
Top Level$7.604.6★23,425 rev
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Army Green)
Connectyle$10.174.6★11,094 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hunter Green
Gelante$7.704.6★1,001 rev
Carhartt Mens Knit Cuffed Beanie Dusty Olive One Size
Carhartt$20.054.8★150,550 rev
MaxNova St. Patricks Day Green Beanie Women Mens Slouchy Beanie Cap
MaxNova$9.434.6★2,594 rev
Newest
by launch date
Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Green
Simapu$13.0932 rev
Carhartt Mens Knit Cuffed Beanie Fresh Mint One Size
Carhartt$19.78150,550 rev
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Dark Green
WDAIYEK$13.0429 rev
vidsel 50% Wool Thick Beanie Hat for Men Women Seamless Winter Knit Skull Cap Cuffed Fisherman Beanie Warm Trawler Watch Cap Green
vidsel$11.6057 rev
Spyder Womens Waffle Knit Ribbed Cuff Beanie Sage One Size
Spyder$12.6361 rev
Trending
90-day click momentum
ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats
ROYBENS$12.474.4★
The Hat Depot - 100% Cotton Eco Soft and Comfort Cuffed Skull Plain Daily Beanie(Hunter Green 2)
The Hat Depot$13.154.5★
The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)
The Hat Depot$11.254.2★
Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Green
Simapu$13.094.4★
The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Dark Green)
The Hat Depot$11.404.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“It looks well made”
“The fit is comfortable”
“Gorgeous color”
“Very comfy”
“Soft & cozy 🖤 the color”
“Good for the price”
“As advertised”
“I like the lining”
“Warm hat, thick, great looking quality hat”
What buyers complain about
“Very loose”
“the color is a very dark”
“falls apart after a couple years with regular washing”
“Cheap and practically useless”
“expensive”
“Need to be thinner”
“My only complaint is when you cuff the beanie there is a stitched line down the top center of the hat that the pictures don't show on the models”
“Kind of itchy”
“doesn't stretch out”
“Had a small hole in it”