graphic beanie
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$6.67–$37.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,875.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 410K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
95
Top-5 brand share
42%
Open market
53%
- Pooyikoi17%
- Taowave8%
- yolrdiw6%
- Carhartt6%
- Spyder5%
- 2THESTARS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 76 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pooyikoi Y2K Gothic Spider Pattern Wool Acrylic Knitted Hat Women Beanie Winter Warm Beanies Men Casual Skullies Outdoor Black
Pooyikoi$8.064.5★916 rev
yolrdiw 4 Pieces Y2k Beanie Letter Graphics Knitted Hat Winter Warm Skull Cap for Women Men
yolrdiw$14.974.4★46 rev
TaowaveWomen Beanie Y2k Hat MEA Culpa Graphic Beanies Designs Winter Hat Knit Skull Cap for Women (US Alpha One Size Gray Gray)
Taowave$7.684.7★117 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.364.6★47 rev
Pooyikoi Y2K Beanie Hats Knitted Wool Pullover Hat Letter Star Jacquard Hat 2000s Cute Men Women Unisex
Pooyikoi$10.004.5★254 rev
Newest
by launch date
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.03166 rev
WDIRARA Womens 1 Pack Beanie Hat Graphic Beanies Skull Cap Streetwear Brown & Beige One Size
WDIRARA$16.570 rev
Y2k Beanie Women Men 90s Camo Graphic Beanies Emo Cute Knit Hat Streetwear 2000s Grunge Accessories (Green)
BZNA$9.591 rev
SofZenrM Knitted Y2k Beanie Graphic Beanie Warm Winter Skull Cap Gothic Y2k Accessories for Men Women (Black#3)
SofZenrM$7.973 rev
Trending
90-day click momentumQINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.034.6★
Hshsclth Cat Ear Crochet Beanie Hat Y2K Style with DIY Accessories Goth Knit Hat for Women Girls (US Alpha One Size Black and Grey Stripe)
Hshsclth$12.644.4★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
Coach Mens Reversible Beanie Midnight Navy
Coach$37.014.6★
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.364.6★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -59.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like glove”
“Keeps me warm”
“This beanie is very good quality and cute”
“it stays comfortable”
“Great color”
“As advertised”
“Great cotton material”
“Good deal”
“good thickness”
“Another thing I like is how smooth”
What buyers complain about
“Too short”
“Bad quality”
“Could have been cheaper”
“Holes developed fast”
“Very cheap material”
“This is was a used product”
“I dont understand how the average male head can comfortably wear this”
“Not mushroom shaped”
“its way too long”
“I wanted the grey one”