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61

graduation leis 2023

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 100Conversion 10Competition 55Returns 90Price range 55Avg price 74Brand share 62Review moat 85Quality gap 43

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 6% kills the launch gate

Review moat

Great298.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.87

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.40–$24.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$233K

$233K/yr · 2.0M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

22

Top-5 brand share

68%

Open market

26%

  • Lyrow36%
  • Hotop11%
  • FOMOMDI8%
  • janbrm7%
  • Wavwavw6%
  • Fuqimanman20206%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 132.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Wonderful quality and delivered right on time”

Value For Money11%

“Great Value”

Size-Overall10%

“Nice Fit”

Advertised Vs Actual Product8%

“Exactly what I was looking for”

Color6%

“loved the colors”

Material Quality6%

“The candy leis are decent plastic material”

Design-Overall3%

“looks pretty”

Embellishment/Embroidery Quality2%

“Great quality embroidery”

Ease Of Use2%

“Easy and convenient”

Weight Heavy1%

“Very well made and heavy”

What buyers complain about

Size-Overall17%

“Small”

Advertised Vs Actual Product12%

“Very misleading and disappointing”

Quality-Overall7%

“Cheap”

Strength7%

“Pretty flimsy and smashed flat”

Material Quality7%

“thought it was the sarape Mexican material”

Instructions/User Manual/Troubleshooting7%

“No instructions”

Print Quality7%

“some of the letters kept popping off. might be user error thought”

Color6%

“Color is slightly dark than I expected”

Assembly/Installation4%

“That said, putting it together was kind of a pain”

Value For Money3%

“not worth the $$$$”

Top return reasons

Color19%
Size-Overall14%
Advertised Vs Actual Product12%
Material Quality9%
Quality-Overall9%
Value For Money7%
Length7%
Thin5%
Defective Material/Parts4%
Shape/Style2%