goodr sunglasses kids
Launch itA $3.2M/yr market growing +63.7% this quarter with returns at 4.1% — clears our launch bar.
Market size
Incredible$3.2M$3.2M/yr · 5.3M searches
Avg price
Incredible$26.30avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$9.36–$43.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+63.7%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 6% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,466.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
35
Top-5 brand share
85%
Open market
11%
- goodr60%
- Knockaround12%
- Retro Rewind6%
- WearMe Pro4%
- Jefoo4%
- KUGUAOK3%
- Open — no brand owns it (13 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
goodr Nine Dollar Pour Over Polarized Round Sunglasses Small Sized (Circle G) Brown Translucent Frames with Brown Non-Reflective Glare Reducing Lens UV400 Protection No Slip No Bounce
goodr$25.834.7★1,972 rev
goodr Bosleys Basset Hound Dreams Polarized Sunglasses Medium Sized (OG) Brown Translucent Frames with Brown Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$28.144.7★9,018 rev
goodr Amelia Earhart Ghosted Me Large Size (Mach G) Translucent Brown Frame with Brown Lens UV400 No Slip No Bounce No Tangle
goodr$34.734.7★1,788 rev
Retro Rewind Polarized Sunglasses for Men and Women - UV Protection Classic Mens Womens Sun Glasses - Cool Vintage 80s Shades
Retro Rewind$15.384.4★13,804 rev
goodr Going to Valhalla...Witness! Polarized Sunglasses for Men & Women Medium Sized (OG) Dark Gray Translucent Frames with Chrome Mirrored Reflective Lenses UV400 Protection No Slip
goodr$26.364.7★9,018 rev
Newest
by launch date
goodr Rose Retail Therapy Polarized Sunglasses for Men & Women Medium Sized (PG) Light Pink Frames with Rose-Ocean Gradient Lenses UV400 Protection No Slip No Bounce
goodr$25.43385 rev
VIVILOOK Sunglasses for Women Men Elastic Touch Polarized Womens Sunglasses Mirrored UV400 Protection TR Sun Glasses Pippop Bubblegum Sky
VIVILOOK$19.10118 rev
VIVILOOK Sunglasses for Women Men Elastic Touch Polarized Womens Sunglasses Mirrored UV400 Protection TR Sun Glasses Pippop Vintage Espresso
VIVILOOK$19.39118 rev
goodr Amelia Earhart Ghosted Me Large Size (Mach G) Translucent Brown Frame with Brown Lens UV400 No Slip No Bounce No Tangle
goodr$34.731,788 rev
goodr Mick & Keiths Midnight Ramble Polarized Sunglasses for Men & Women Medium Sized (OG) Black Solid Frame with Blue Mirrored Reflective Lenses UV400 Protection No Slip No Bounce
goodr$27.929,018 rev
Trending
90-day click momentumVIVILOOK Sunglasses for Women Men Elastic Touch Polarized Womens Sunglasses Mirrored UV400 Protection TR Sun Glasses Pippop Vintage Espresso
VIVILOOK$19.394.5★
goodr Amelia Earhart Ghosted Me Large Size (Mach G) Translucent Brown Frame with Brown Lens UV400 No Slip No Bounce No Tangle
goodr$34.734.7★
goodr Mick & Keiths Midnight Ramble Polarized Sunglasses for Men & Women Medium Sized (OG) Black Solid Frame with Blue Mirrored Reflective Lenses UV400 Protection No Slip No Bounce
goodr$27.924.7★
T3 Shades Mens and Womens Classic Polarized Sunglasses with UV400 protection Yellow
T3 Shades$19.114.4★
goodr Rose Retail Therapy Polarized Sunglasses for Men & Women Medium Sized (PG) Light Pink Frames with Rose-Ocean Gradient Lenses UV400 Protection No Slip No Bounce
goodr$25.434.7★
Demand
Weekly Amazon search volume, last 11 weeks — +63.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“they are affordable”
“Not too tight”
“Solid quality”
“comfortable to wear”
“Lightweight and awesome”
“Great color”
“Comfortable and stylish”
“They feel durable enough for everyday use”
“Exactly what I needed”
“Good for sports”
What buyers complain about
“Not fitted”
“Feel a little low quality”
“Don't last”
“overpriced”
“Not color as shown”
“misleading product photos”
“Glasses were scratched”
“the frame doesnt feel as sturdy as I expected”
“Whatever the process or material use for the mirror finish is poor at best”
“style of frame only fair”