golf jackets for men
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.80avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$16.67–$147.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,939.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 831K searches
Returns
Bad8.8%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
72
Top-5 brand share
78%
Open market
19%
- Dickies52%
- Port Authority15%
- Carhartt5%
- Red Kap4%
- Little Donkey Andy3%
- MAGCOMSEN3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dickies Mens Zip Front Jacket with 3 Pockets 360 Stretch and Moisture Wicking Fabric DK342 L Black
Dickies$34.904.4★35 rev
Dickies Mens Lined Eisenhower Jacket Black Medium
Dickies$61.304.5★11,046 rev
Dickies Unlined Eisenhower Jacket DARK NAVY L RG
Dickies$56.504.5★3,541 rev
Port Authority Core Soft Shell Jacket M Black
Port Authority$34.824.6★1,617 rev
Little Donkey Andy Mens Golf Sweatshirts Quarter Zip Pullover Windproof Athletic Outerwear Lightweight Cycling Shirts with 3 Zipper Pockets (Grey L)
Little Donkey Andy$40.714.4★82 rev
Newest
by launch date
Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large
Levi Strauss Signature Gold$38.0913,208 rev
Chef Works Mens Utility Chore Coat Navy Large
Chef Works$73.9648 rev
Chef Works Mens Utility Chore Coat Black Small
Chef Works$71.7548 rev
Coca-Cola Classic Stretch Cotton Twill Work Jacket for Men - Official License Retro Nostalgia Heritage Zip-Up Collared Jacket Black
Coca-Cola$67.125 rev
M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor
M MAELREG$20.4150 rev
Trending
90-day click momentum
Dickies Mens Lightweight Casual Twill Utility Jacket Dark Navy Large
Dickies$61.184.8★
Coca-Cola Classic Stretch Cotton Twill Work Jacket for Men - Official License Retro Nostalgia Heritage Zip-Up Collared Jacket Black
Coca-Cola$67.125.0★
Carhartt Scrubs for Men Rugged Flex Bonded Fleece Jacket with 3 Pockets
Carhartt$55.274.6★
M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor
M MAELREG$20.414.2★
Dickies Mens Lightweight Casual Twill Utility Jacket Black Small
Dickies$55.634.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“It's well made”
“HE SAYS THEY ARE REALLY WARM AND EASY TO MOVE AROUND IN”
“Worth the buy”
“durable material that I know should last a while”
“Nice generous amount of pockets and space”
“Very durable”
“Great 1/4 zip”
“wind resistant”
“This jacket combines refined style with exceptional comfort, offering a streamlined silhouette that avoids unnecessary bulk while providing warmth and mobility, making it an ideal choice for professionals seeking both aesthetic appeal and practical wearability”
What buyers complain about
“Terrible fit”
“Zipper broke”
“Not great quality”
“Felt like a piece of plastic”
“the price is very high”
“Very light weight”
“waist too big for a standard L person”
“honestly looks used”
“Heavy feeling and bulky stiff arms”
“Not lined”