golf beanie
Skip itSoft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.39avg listing price — sweet spot $15–$100
Price range
Great$11.25–$36.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Market size
Okay$210K$210K/yr · 651K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,029.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-69.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
165
Top-5 brand share
92%
Open market
6%
- Nike63%
- adidas15%
- Spyder6%
- Carhartt4%
- QINGLONGLIN3%
- Under Armour2%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Unisex Beanie Cuffed (Black)
Nike$25.204.6★5,085 rev
Nike Pro Combat Hyperwarm Skull Cap Black
Nike$31.604.7★931 rev
Nike Sportswear Cuffed Beanie Utility Black Misc
Nike$33.224.6★448 rev
Nike Unisex Beanie Cuffed (Anthracite)
Nike$22.554.6★5,085 rev
Adidas Mens Team Issue Beanie Standard Fit Winter Knit Hat
adidas$12.754.5★146 rev
Newest
by launch date
SAITAG 3Pcs Skull Cap Helmet Liner Beanie Cooling Breathable Mesh Sweat Caps Cycling Motorcycling Football Hat for Men Women
SAITAG$15.2065 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.03166 rev
Titleist Mens Players Beanie Eucalyptus/Heather Gray
Titleist$27.8676 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
Trending
90-day click momentumSAITAG 3Pcs Skull Cap Helmet Liner Beanie Cooling Breathable Mesh Sweat Caps Cycling Motorcycling Football Hat for Men Women
SAITAG$15.203.7★
The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)
The Hat Depot$11.254.2★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.034.6★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
Spyder Mens Fleece Lined Cuff Logo Beanie Pewter One Size
Spyder$16.724.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.8% search growth over the last 90 days.Peak months: Apr, Oct, Nov, Dec · busiest ÷ quietest = 22.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Great Quality Beanie”
“Keep warm”
“It is very comfortable to wear”
“As advertised”
“Good material”
“Good price”
“Color and quality great”
“It is very comfortable and breathable”
“Good lightweight toppers”
What buyers complain about
“Way too big”
“Unhappy with the quality”
“Wrong color”
“This beanie is thin”
“Could have been cheaper”
“Doesnt seem to be whats advertised”
“its way too long”
“Didn't happen the one I received was tight and uncomfortable”
“It doesnt work”
“has no grip around the rim of the cap”