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golden girls costume

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A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 13Conversion 13Competition 87Returns 16Price range 86Avg price 95Brand share 81Review moat 74Quality gap 53

Avg price

Incredible$29.45

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.05–$77.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Good534.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Bad8.1%

return rate — above 6% kills the launch gate

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$36K

$36K/yr · 114K searches

Competition

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

54

Top-5 brand share

54%

Open market

42%

  • Rubies16%
  • Bioworld14%
  • Toynk13%
  • COCIDE7%
  • MAKABO5%
  • California Costumes4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7164%$1K6%$2K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 74 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 14.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit great”

Comfort-Overall14%

“So comfortable”

Color10%

“The colors are beautiful”

Quality-Overall10%

“They are very well made”

Material Quality6%

“Very light weight material”

Advertised Vs Actual Product5%

“Better than pictured”

Gifting Purpose4%

“Bought as a gift we're perfect”

Shape/Style4%

“Its very flattering”

Soft Feel3%

“The fabric is soooo soft and comfortable and just hope it will wash well”

Print Quality2%

“the print is still good after several washes”

What buyers complain about

Size-Overall34%

“Terrible fit”

Quality-Overall8%

“The glasses were made very poorly”

Material Quality7%

“The Material is cheap”

Color5%

“Dress color bled”

Comfort-Overall4%

“Uncomfortable”

Print Quality4%

“Bad printing quality”

Shape/Style3%

“Lol looks nothing like the golden girls- what a weird shirt”

Allergies3%

“then irritated my daughters neck”

Length2%

“it's too long for me”

Sweat Resistance1%

“if you live in a warm climate you will be sweating”

Top return reasons

Size-Overall51%
Length8%
Material Quality7%
Advertised Vs Actual Product4%
Chest Fit3%
Quality-Overall3%
Waist Fit2%
Thin2%
Shape/Style2%
Color2%