gold umbrella
Worth a lookShows a sweet-spot price point ($19.86 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Great$19.86avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.66–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 6% kills the launch gate
Market size
Okay$259K$259K/yr · 401K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,330.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
47
Top-5 brand share
95%
Open market
4%
- totes79%
- Repel Umbrella7%
- Rain-Mate4%
- TUMELLA2%
- Totes2%
- SY COMPACT2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Totes Auto Open Reverse Close Windproof Compact Inbrella with UV and Water Repellent Protection Black 46 Canopy
totes$17.484.3★902 rev
totes Automatic Open Close Water-Resistant Travel Folding Umbrella (Black)
totes$21.934.6★300 rev
totes MICRO MINI PURSE MANUAL UMBRELLA-MANY STYLES (Black Square)
totes$20.144.2★439 rev
Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars
Repel Umbrella$23.604.5★109,906 rev
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$25.174.5★682 rev
Newest
by launch date
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Black
Seniny$9.663,161 rev
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Orange
Seniny$9.923,161 rev
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$25.17682 rev
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$22.65682 rev
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$22.79682 rev
Trending
90-day click momentum
TOTES MICRO MINI PURSE MANUAL UMBRELLA-MANY STYLES (Leopard)
totes$24.474.3★
Totes Reverse Close Folding Inbrella with Auto Open Close and Compact Windproof Design Cloud
totes$20.714.3★
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$22.724.5★
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$22.654.5★
Totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
totes$22.964.5★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +45.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“It is sturdy”
“It fits my bag perfectly”
“The construction is durable”
“easy to carry”
“Perfect to keep in the car for unexpected weather”
“Exactly as described”
“Great value”
“Compact enough for traveling”
“more portable”
What buyers complain about
“didnt last”
“Not well made”
“too big”
“hard to open”
“Not Sturdy”
“Way Too Heavy”
“water will seep in from the top most point”
“Wouldn't recommend for real weather”
“not as described”
“The handle came off”