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53

gold screw back earrings

Worth a look

Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 17Conversion 29Competition 79Returns 73Price range 86Avg price 82Brand share 86Review moat 50Quality gap 68

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$7.61–$73.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.86

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,522.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 136K searches

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

36

Top-5 brand share

49%

Open market

46%

  • Jstyle15%
  • Subiceto12%
  • LOLIAS10%
  • NEWITIN7%
  • Renkovte6%
  • Purbeaut5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$7K16%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Amazing quality”

Comfort-Overall16%

“Nice and comfortable”

Value For Money10%

“Great deal”

Size-Overall9%

“I also like the size”

Ease Of Use7%

“Easy to put on”

Allergies5%

“Not irritating”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“have not had ANY issues”

Brightness/Shine/Glow3%

“Sparkle is beautiful”

Color3%

“The colors are beautiful”

What buyers complain about

Size-Overall28%

“do not like the fit”

Ease Of Use13%

“Difficult to use”

Allergies8%

“Caused irritation”

Durability7%

“not very durable”

Quality-Overall7%

“Low quality”

Advertised Vs Actual Product3%

“Incorrect description”

Value For Money2%

“Cheap for a reason”

Thickness2%

“The hoops are so thick”

Color2%

“some parts turned green”

Fastener Quality2%

“Clasps very difficult to take off”

Top return reasons

Size-Overall55%
Advertised Vs Actual Product10%
Quality-Overall6%
Metal Authenticity5%
Defective Material/Parts3%
Functionality-Overall3%
Ease Of Use3%
Color2%
Wrong Dimensions2%
Shape/Style2%