gold glasses
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but high returns (7.5%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Good$6.41–$127.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,074.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$117K$117K/yr · 236K searches
Returns
Bad7.5%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
77
Top-5 brand share
47%
Open market
49%
- SOJOS26%
- DIMENSIP7%
- GUVIVI6%
- Dollger5%
- LUENX4%
- QYVEWY3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOJOS Retro Oval Sunglasses for Women Trendy Classic Shades UV400 Protection Gold/Grey
SOJOS$14.414.6★1,702 rev
DIMENSIP Retro Oval Sunglasses for Women Men - Trendy Gold Sun Glasses - Fashion Metal Frame Shades(Gold/Grey)
DIMENSIP$10.084.4★671 rev
GUVIVI Retro Gold Aviator Sunglasses for Women Men 2025 Metal Oversized 70s Aviators Sun Glasses Champagne
GUVIVI$14.694.3★1,190 rev
SOJOS Retro Oval Sunglasses for Women Trendy Classic Shades UV400 Protection Gold/Brown
SOJOS$14.304.6★1,702 rev
SOJOS Trendy Oval Polarized Sunglasses for Women Men 80s 90s Chic Retro Vintage Sunnies SJ1248 Brown Tortoise/Brown
SOJOS$14.804.5★288 rev
Newest
by launch date
SOJOS Polarized Retro Oval Sunglasses for Women Chic Vintage 90s Y2K Sunnies UV400 Trendy Designer Sun Glasses SJ2703 Brown Tortoise/Brown
SOJOS$15.1175 rev
ZENOTTIC Polarized Aviator Sunglasses for Men: UV400 Protection Trendy Anti-Glare Shades - Driving Fishing Golf Fashion
ZENOTTIC$34.4627 rev
ISIUINN Oversized Aviator Sunglasses for Women Men 70s Gold Metal Frame Square Aviator Sun Glasses Big Shades (Gold/Champagne)
ISIUINN$9.8650 rev
ISIUINN Oversized Aviator Sunglasses for Women Men 70s Gold Metal Frame Square Aviator Sun Glasses Big Shades (Gold/Gradient Brown)
ISIUINN$9.9950 rev
YQVIE 10/20/50/100 Pack Gold Sunglasses Bulk for Adult Retro 90s Metallic Golden Party Glasses (10Gold)
YQVIE$18.003 rev
Trending
90-day click momentumSOJOS Polarized Retro Oval Sunglasses for Women Chic Vintage 90s Y2K Sunnies UV400 Trendy Designer Sun Glasses SJ2703 Brown Tortoise/Brown
SOJOS$15.114.7★
SOJOS Polarized Oval Sunglasses for Women Chic 90s Vintage UV400 Lightweight Retro Frame Sunnies SJ2676 Brown Tortoise/Grey
SOJOS$15.014.4★
ISIUINN Oversized Aviator Sunglasses for Women Men 70s Gold Metal Frame Square Aviator Sun Glasses Big Shades (Gold/Gradient Brown)
ISIUINN$9.993.6★
ZENOTTIC Polarized Aviator Sunglasses for Men: UV400 Protection Trendy Anti-Glare Shades - Driving Fishing Golf Fashion
ZENOTTIC$34.464.9★
ISIUINN Oversized Aviator Sunglasses for Women Men 70s Gold Metal Frame Square Aviator Sun Glasses Big Shades (Gold/Champagne)
ISIUINN$9.863.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.1% search growth over the last 90 days.Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING QUALITY”
“Great style”
“They fit very comfortably”
“Great Value”
“Cute and comfortable”
“The color is so cute”
“The build is lightweight”
“Exactly as pictured”
“The frames feel sturdy”
“Durable Purchase”
What buyers complain about
“Extremely large”
“Low Quality”
“Broke after 1 use”
“Not a great value”
“Uncomfortable”
“Theyre really dark”
“They are a little bit heavier than I thought”
“cheap material”
“But a Little Flimsy”
“Very deceiving”