gladius
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great171.77avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$90.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.2%return rate — above 6% kills the launch gate
Market size
Okay$131K$131K/yr · 171K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad$16.11–$529.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
77
Top-5 brand share
56%
Open market
37%
- United Cutlery15%
- Cold Steel13%
- SZCO13%
- Sword fort8%
- Wuu Jau7%
- Unique Blades7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Combat Commander Gladiator Sword | Full-Tang Gladius Sword | 16 5/8 Razor Sharp Blade | 1060 High Carbon Steel Roman Sword Real | TPR Rubberized Handle | Reinforced Nylon Sheath | 24 Length
United Cutlery$47.614.5★864 rev
Wuu Jau L-708 Roman Gladiator Sword 31 Black
Wuu Jau$54.294.5★250 rev
Fort Real Damascus Steel Sword Custom & Personalized Medieval Knight Arming Sword with Scabbard
Sword fort$67.744.5★82 rev
Sheffield STAK 11805 Meridius Sword 25 Tactical Sword for Hunting Gifts for Men Brush Clearing Tactical Machete 18 Double Edge Blade Sheath Included
Sheffield$38.994.8★19 rev
Cold Steel Training Sword - Made of High-Impact Polypropylene
Cold Steel$30.624.7★355 rev
Newest
by launch date
Nusuk Gladius Extrait de Parfum for Men Long Lasting Woody Aromatic Perfume with Raspberry Bergamot & Patchouli Luxury Arabic Fragrance 100ml
Nusuk$39.0130 rev
UNIQUE BLADES 27 INCH Roman Gladius Sword Full-Tang High Carbon Steel Blade Battle Ready Military Replica with Sheath Historical Legionary Short Sword for Reenactment LARP and Display
Unique Blades$118.640 rev
23.6 Roman Gladius Foam Sword Fake Silver Short Sword Prop for Gladiator Costume & Cosplay
Galafun$32.952 rev
Sauvagine-14.56-inch Ancient Roman Gladius Sword - Decorative Gladius Sword with Sheath Suitable for Role-Playing Collectible Display and Gifting
Sauvagine$39.000 rev
MedievalDepot Ancient Roman Legionary Gladius Sword - Overall 29 1095 Carbon Steel Blade Full Tang
MedievalDepot$197.370 rev
Trending
90-day click momentumNusuk Gladius Extrait de Parfum for Men Long Lasting Woody Aromatic Perfume with Raspberry Bergamot & Patchouli Luxury Arabic Fragrance 100ml
Nusuk$39.013.8★
24 Black Roman Gladius Short Sword 16.54 Stainless Steel Blade with Non-Slip Plastic Handle 0.99lb Training Sword with Durable Nylon Sheath Cosplay Collection and Outdoor Activities Sharp
lkjad$30.265.0★
HONSHU D2 Gladiator Sword and Leather Belt Sheath
Honshu$219.244.2★
23.6 Roman Gladius Foam Sword Fake Silver Short Sword Prop for Gladiator Costume & Cosplay
Galafun$32.954.5★
Sauvagine-14.56-inch Ancient Roman Gladius Sword - Decorative Gladius Sword with Sheath Suitable for Role-Playing Collectible Display and Gifting
Sauvagine$39.000.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very happy with my sword it arrived fast sharp”
“Perfect quality & beautiful blade”
“Awesome Fragrance for Men”
“Lighter and faster in the hand than the Cold Steel Gladius”
“All and all, great item for the value”
“aesthetic”
“Exceeded expectations”
“perfect size”
“The stainless steel seems durable”
“It is beautifully made, real leather, stunning steel”
What buyers complain about
“just misrepresented”
“Cheap”
“Very Disappointed, was already rusted on the Handle, and Handle was separating”
“it would fall apart at the hilt however”
“The product was pictured a lot larger than the item when received”
“Loose grip”
“Cheap plastic”
“Display only”
“the handle is crap it's cut me a couple of times The brass inlays are very sharp they're not smooth over there's no lacquer on the handle it's cool to look at on a wall”
“The projection is weak”