girls winter coats
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.95avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$9.94–$65.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,890.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 3.2M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.6%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
80
Top-5 brand share
42%
Open market
51%
- The Children's Place12%
- Columbia8%
- Eddie Bauer8%
- Amazon Essentials8%
- SOBAPRA7%
- Reebok6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 198 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.784.7★98 rev
Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small
Columbia$25.184.8★19,528 rev
WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof
WELAKEN$22.484.7★1,981 rev
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.884.9★154 rev
The Childrens Place girls Basic Denim Jacket Azure Wash Medium US
The Children's Place$18.804.8★13,202 rev
Newest
by launch date
Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Dusty Pink 10-12
Buyboxs$35.4925 rev
Simple Joys by Carters Girls Toddler 2-Pack Fleece Full Zip Hoodies Pink/Gray 3T
Simple Joys by Carter's$22.6719,114 rev
WENTTUO Girls Winter Coat Fleece Jacket Hooded Waterproof Puffer Outerwear Sherpa Lined Parka Thicken Down Warm Coats for Kids
WENTTUO$43.4518 rev
WENTTUO Girl Puffer Jackets Winter Coat Waterproof Sherpa Lined Warm Coats Windbreaker Hooded Parka Fleece Jacket for Girls
WENTTUO$65.9718 rev
PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y
PATPAT$27.0445 rev
Trending
90-day click momentumBuyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Dusty Pink 10-12
Buyboxs$35.494.9★
WELAKEN Girls Lightweight Water-Resistant Jacket Unicorn Lined Zip-Up Windbreaker with Pockets for Kids & Toddler
WELAKEN$21.554.6★
AUBZOZO Girls Winter Waterproof Coats Hooded Kids Fleece-Lined Snow Parka Insulated Quilted Puffer Jacket
AUBZOZO$27.734.7★
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$40.774.7★
PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y
PATPAT$27.044.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Cozy and warm”
“Good quality”
“The pink color is gorgeous”
“Super comfortable”
“Good for price”
“Lightweight”
“Excellent and quality perfect to have in vehicle for all weather”
“Great and Durable”
“The fabric is soft”
What buyers complain about
“Doesnt fit”
“it fell apart”
“the zipper broke”
“I thought it would be thicker and warmer”
“Too thin”
“The outter material is either of low quality or the stitching is faulty”
“The outter material is either of low quality or the stitching is faulty”
“These coats aren't made of good quality”
“Pockets came filled with dirty tissues”
“Not waterproof”