girls windbreaker jacket
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$25.25avg listing price — sweet spot $15–$100
Price range
Great$8.10–$79.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good1,460.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 171K searches
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
101
Top-5 brand share
55%
Open market
42%
- MGEOY22%
- Columbia16%
- WELAKEN10%
- Haloumoning4%
- OlyPegic3%
- EIGIOO3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 188 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof
WELAKEN$22.484.7★1,981 rev
MGEOY Girls Rain Jacket Hood Lightweight Waterproof Raincoat Rain Coats for Girls Kids Blue Size 7-8
MGEOY$26.634.7★635 rev
MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Cotton Lined Rain Coat Windbreaker for Kids Blue 5/6
MGEOY$26.674.6★3,549 rev
MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8
MGEOY$32.324.7★5,493 rev
Columbia Youth Girls Switchback II Rain Jacket Bright Plum Large
Columbia$27.414.6★12,564 rev
Newest
by launch date
Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Purple 6-7
Buyboxs$34.7425 rev
Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Dusty Pink 8-9
Buyboxs$34.5725 rev
IOFLIGGA Kids Lightweight Rain Jacket Packable Rain Windbreaker for Boys Girls Ultra Thin Summer Hooded Jacket (US Age 11 Years 12 Years Deep Purple)
IOFLIGGA$35.2411 rev
WELAKEN Girls Hooded Printed Rain Jacket Lightweight Water Resistant Raincoat with Zipper
WELAKEN$31.6019 rev
Carters Toddler/Littile Girls Her Rainslicker Rain Jacket Transitional Windbreaker Lemon 5T
Carter's$25.7952 rev
Trending
90-day click momentumColumbia Youth Girls Switchback II Rain Jacket Bright Plum X-Small
Columbia$27.024.6★
Columbia Youth Girls Lily Basin II Jacket Hot Coral/Satin Pink/Poppy Red X-Large
Columbia$14.054.7★
Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Purple 6-7
Buyboxs$34.744.9★
SNOW DREAMS Girls Waterproof Rain Jacket Windbreaker Lightweight Raincoat Light Kids Golden Size 10
SNOW DREAMS$17.303.9★
EIGIOO Boys Girls Windbreaker Hooded Jackets Lightweight Packable Jacket Toddler Rain Coats Purple 6 Years
EIGIOO$21.064.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“Good quality”
“Its lightweight and easy to layer”
“great for in between weather”
“the color is vibrant”
“As described”
“it's definitely very durable in rain meaning it's very waterproof”
“I love the soft lining inside so its more comfortable than a basic rain jacket”
“Comfortable”
“Very reasonable price”
What buyers complain about
“Runs big”
“This is not thick”
“not durable”
“Too thin”
“Zipper broke first week my daughter used it”
“It looks used”
“Cheap Coat”
“Not waterproof”
“It was flimsy”
“Doesnt look like exactly like picture”