girls vest
Skip itSoft demand (-64.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$21.34avg listing price — sweet spot $15–$100
Price range
Great$5.16–$94.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,453.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.7%return rate — above 6% kills the launch gate
Market size
Bad$29K$29K/yr · 410K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
90
Top-5 brand share
39%
Open market
58%
- Amazon Essentials16%
- EXARUS9%
- LuxyBear6%
- Hanes4%
- Yimoon4%
- Haloumoning4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 226 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EXARUS Girls Puffer Vests Crop Puffy Water Repellent Pockets Teen Lightweight Sleeveless Outerwear Kids Bubble Youth Tween Clothes Cute Black 8Y
EXARUS$23.404.3★200 rev
SK Studio Boys Girls Light Weight Down Vest Kids Lightweight Sleeveless Jacket Boys Girls Puffer Down Vest Style 3 Black 170cm
SK Studio$22.884.2★329 rev
Hanes girls 4-pack Cotton Stretch Camisole White Small US
Hanes$11.464.5★34,474 rev
Amazon Essentials Girls Lightweight Water-Resistant Packable Puffer Vest Pink Ombre X-Small
Amazon Essentials$13.944.6★5,046 rev
Amazon Essentials Girls Lightweight Water-Resistant Packable Puffer Vest Neon Pink Medium
Amazon Essentials$16.714.6★5,046 rev
Newest
by launch date
Calvin Klein Girls Tailored Vest Refined Stretch Fabric V-Neck 4-Button Front with Pockets Fully Lined Black 16
Calvin Klein$19.289 rev
LuxyBear Girls Two Piece Outfits Kids Vest And Wide Leg Pants Set Back to School Outfits for Girls Pink 11-12 Years
LuxyBear$25.7133 rev
Ecolala Girls Tank Top V Neck Button Down Ribbed Knit Shirts Sleeveless Cardigan Vest Toddler White 3-4T
Ecolala$12.931 rev
XRTBMN Toddler Baby Girl Denim Vest Kid Infant Vintage Sleeveless Jean Jacket Open Front Button Up Waistcoat Cardigan Outwear (Blue 5-6 Years)
XRTBMN$14.472 rev
TAGIHOO Kids Polar Fleece Vest Full Zipper Athletic Lightweight Sleeveless Jacket with Pockets for Boys and Girls (US Age 12 Years 14 Years Pink)
TAGIHOO$14.3425 rev
Trending
90-day click momentum
MakeMeChic Girls Sweater Vest Tops Fall V Neck Sleeveless Cute Cropped Cable Knit Vest Khaki 10 Years
MakeMeChic$17.754.5★
pMMq 8-12Y Girls 2 Piece Outfits Elegant Sleeveless Suit Vest & Long Elastic Casual Pants Set
pMMq$24.624.9★
Ecolala Girls Tank Top V Neck Button Down Ribbed Knit Shirts Sleeveless Cardigan Vest Toddler White 3-4T
Ecolala$12.935.0★
XRTBMN Toddler Baby Girl Denim Vest Kid Infant Vintage Sleeveless Jean Jacket Open Front Button Up Waistcoat Cardigan Outwear (Blue 5-6 Years)
XRTBMN$14.475.0★
Garanimals Baby Girl Solid Tank Top - Everyday Machine-Washable Kids Clothes - Size 6-9 Months - Black Light Grey White Purple Pink - 5 Pack Set
Garanimals$24.514.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit true size”
“The quality feels solid”
“is very soft and comfortable”
“Good value for your buck”
“adding warmth”
“The colors are nice”
“Very comfortable”
“The fabric feels lightweight”
“It was just as described”
“soft material”
What buyers complain about
“Runs large”
“FALSE ADVERTISING”
“Cheap material and runs small”
“Thin”
“Not good, This not not good for hot weather it not breath able because it's polyester because it traps moisture when play”
“Just feels and looks cheap the belt is bent and creased and its not smoothing out”
“ended up wearing it with the broken zipper”
“Thin”
“It gets kind of cold where I live”
“the zipper broke off on her second wear”