girls turtleneck long sleeve
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great183.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$7.57–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.9%return rate — above 6% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 194K searches
Growth
Bad-85.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
23
Top-5 brand share
71%
Open market
25%
- LessonZoo28%
- HASMES19%
- Haloumoning10%
- Amazon Essentials9%
- ZDC6%
- Lilax4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HASMES Girls Long Sleeve Shirt Kids Turtleneck Athletic T-Shirt Sports Activewear Yoga for Teens(Age 7-14) White
HASMES$14.344.4★185 rev
Girls Long Sleeve Mock Neck Pullover Tops Kids Fall Winter Basic Tops Active Layer Shirts 5-14 Years White
Haloumoning$9.364.6★152 rev
Amazon Essentials Girls Slim Fit Cotton Stretch Turtleneck T-Shirt Pack of 2 Oatmeal Heather/Mauve Large
Amazon Essentials$13.604.6★122 rev
ZDC Girls Long Sleeve Mock Neck Athletic Shirts Lightweight Yoga Tops Kids Fall Winter Layer Shirts 5-14 Years White
ZDC$8.344.7★30 rev
HASMES Girls Long Sleeve Shirt Kids Turtleneck Athletic T-Shirt Sports Activewear Yoga for Teens(Age 7-14) White
HASMES$14.104.4★185 rev
Newest
by launch date
Perfashion White Mock Turtleneck Tank Top Girls Size 10 12 Cute Crop Sleeveless Shirts Kids Ribbed Outfits
Perfashion$19.3913 rev
LessonZoo 3 Pack Girls Mock Neck Shirts Short Sleeve Turtleneck Top Summer Casual T-Shirt Basic Tee for Teen Kids 5-14 Years(Pink White Black 9-10 Years)
LessonZoo$25.4623 rev
LessonZoo 3 Pack Girls Mock Neck Shirts Short Sleeve Turtleneck Top Summer Casual T-Shirt Basic Tee for Teen Kids 5-14 Years(Rose Red Cream Black 5-6 Years)
LessonZoo$23.9423 rev
LessonZoo 3 Pack Girls Mock Neck Shirts Short Sleeve Turtleneck Top Summer Casual T-Shirt Basic Tee for Teen Kids 5-14 Years(Peach Pink Pink Purple Light Blue 13-14 Years)
LessonZoo$26.6223 rev
LessonZoo 3 Pack Girls T-Shirts Kids Short Sleeve Mock Neck Tops Slim Fit Cute Basic Tees Casual Summer Clothes 5-14 Years(Red Cream Black 11-12 Years)
LessonZoo$26.7523 rev
Trending
90-day click momentumLessonZoo 3 Pack Girls Mock Neck Shirts Short Sleeve Turtleneck Top Summer Casual T-Shirt Basic Tee for Teen Kids 5-14 Years(Rose Red Cream Black 5-6 Years)
LessonZoo$23.944.7★
LessonZoo 3 Pack Girls T-Shirts Kids Short Sleeve Mock Neck Tops Slim Fit Cute Basic Tees Casual Summer Clothes 5-14 Years(Red Cream Black 11-12 Years)
LessonZoo$26.754.7★
LessonZoo 3 Pack Girls Turtleneck Long Sleeve Pullover T-Shirt Soft Warm Stretch Kids Basic Turtle Neck Tops for Girls(Pink White Black 7-8 Years)
LessonZoo$28.284.4★
LessonZoo 3 Pack Girls Tank Tops Sleeveless Ribbed Ruffle Slim Fit Lettuce Trim Tops Casual Mock Turtleneck Under Shirts(White Light Mixed Gray Black 7-8 Years)
LessonZoo$25.054.8★
LessonZoo 3 Pack Girls Mock Neck Shirts Short Sleeve Turtleneck Top Summer Casual T-Shirt Basic Tee for Teen Kids 5-14 Years(Pink White Black 9-10 Years)
LessonZoo$25.464.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 41.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“actually very good quality my daughter's favorite sweater”
“and comfortable”
“Great for kids who like soft, stretchy tops”
“Perfect for layering l”
“I love that they offer these in a variety of color combinations—I chose the red, cream, and black set, and the colors are exactly as expected”
“The fabric is comfortable and soft, with no itchy tags or anything that would cause kids to complain”
“better than expected”
“I didnt notice any shrinkage”
“Its 100% cotton so it washes well”
What buyers complain about
“Too large”
“thats fine other than that I would buy again just not in white”
“Low quality”
“Poor quality material”
“Slightly tight neck opening”
“A big too long in the torso”
“The shirt is dirty”
“Not thesame as picture”
“starts to show signs of wear after multiple washes”