Skip to content
25

girls sparkle tights

Skip it

Soft demand (-71.6% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 12Competition 70Returns 16Price range 0Avg price 26Brand share 36Review moat 63Quality gap 35

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good980.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.12

avg listing price — sweet spot $15–$100

Returns

Bad8.2%

return rate — above 6% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 107K searches

Growth

Bad-71.6%

90-day search growth — must beat 0% to launch

Price range

Bad$6.26–$12.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

16

Top-5 brand share

83%

Open market

12%

  • LUCKELF36%
  • MeMoi21%
  • VINICUNCA12%
  • Sarfel9%
  • FANCAME5%
  • LOLANTA5%
  • Open — no brand owns it (5 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3768%$75212%$1K16%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -71.6% search growth over the last 90 days.
12K8KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 30.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Thick and the rhinestones shine bright”

Size-Overall18%

“fit good”

Quality-Overall10%

“Very well made”

Value For Money7%

“Good value”

Exercise/Sports Suitability7%

“Perfect for my daughters gymnastics outfit”

Shape/Style5%

“they are elegant”

Thickness5%

“Feels thicker, good quality”

Advertised Vs Actual Product5%

“Just as everything should be”

Comfort-Overall5%

“Sheer & comfortable”

Durability4%

“held up wonderfully”

What buyers complain about

Product Condition17%

“I am pretty sure these were used then returned”

Durability17%

“cheap rips easily day 1”

Thickness17%

“Thin”

Adhesion/Stickiness17%

“beads fell off easily”

Quality-Overall17%

“poor quality altogether”

Brightness/Shine/Glow8%

“the sparkle was just a slight hint nothing to flashy for a pre teen girl”

Top return reasons

Size-Overall28%
Color17%
Length12%
Advertised Vs Actual Product7%
Thigh Fit5%
Waist Fit4%
Brightness/Shine/Glow3%
Material Quality3%
Gap/Hole3%
Quality-Overall2%