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52

girls skirts

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 31Growth 59Conversion 6Competition 93Returns 21Price range 79Avg price 86Brand share 79Review moat 72Quality gap 25

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$19.45

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great$9.11–$38.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good635.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+34.5%

90-day search growth — must beat 0% to launch

Market size

Okay$144K

$144K/yr · 1.5M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad7.0%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

42

Top-5 brand share

56%

Open market

39%

  • Amazon Essentials17%
  • Hvididan16%
  • The Children's Place9%
  • Liberty Pro8%
  • BOOPH5%
  • Fdqin5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 119 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“True fit”

Quality-Overall14%

“True to size, good quality”

Comfort-Overall9%

“They are very comfortable”

Soft Feel7%

“100% cotton”

Value For Money5%

“Worth the price”

Color5%

“The color combination is clean”

Material Quality4%

“I love the breathable material”

Advertised Vs Actual Product4%

“As described”

Stretchability/Expandability/Elasticity2%

“The waistband is elastic”

Ease Of Use2%

“which makes them easy for kids to put on”

What buyers complain about

Size-Overall32%

“Very short”

Quality-Overall10%

“Cheap”

Color9%

“Great skirt - bad color options”

Material Quality4%

“Material could be better”

Thickness4%

“they are also a bit thicker than I anticipated”

Comfort-Overall3%

“the material is a bit too thick to be comfortable”

Stitch/Finish/Polish3%

“it is just left with a cut edge with no seam”

Advertised Vs Actual Product3%

“Not what is pictured”

Print Quality3%

“The print comes off in the wash”

Thin3%

“Fabric is thin”

Top return reasons

Size-Overall43%
Waist Fit21%
Length18%
Material Quality4%
Advertised Vs Actual Product2%
Width2%
Hip Fit2%
Shape/Style1%
Color1%
Value For Money1%