girls ski jacket
Skip itSoft demand (-92.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$53.21avg listing price — sweet spot $15–$100
Review moat
Good731.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$17.58–$190.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$173K$173K/yr · 370K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 6% kills the launch gate
Growth
Bad-92.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
79
Top-5 brand share
35%
Open market
61%
- SOBAPRA15%
- Winsjoin6%
- Keevoom6%
- The Children's Place4%
- CICVSOC4%
- Obermeyer4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 115 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Snow Coat Boys and Girls Fleece Hooded Snowboarding Jacket
SOBAPRA$34.854.7★141 rev
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.784.7★98 rev
Keevoom Girls Ski Jacket Little Girls Windproof Extreme Temp Fleece Warm Winter Coat Waterproof Thick Stylish Snow Jackets Purple 4/5
Keevoom$47.884.7★886 rev
Simplee kids Girls Waterproof Snow Jacket Fleece Winter Windproof Ski Jackets for Toddler Girls Hooded Warm Coat
Simplee kids$55.474.8★363 rev
Girls Waterproof Winter Ski Jacket Warm Fleece Lined Windproof Snow Coat with Hood for Outdoor Adventure Cube Purple 9-10
Winsjoin$40.514.7★73 rev
Newest
by launch date
Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink
Delfina$77.208 rev
Buyboxs Kids Winter Jackets Warm Fleece Waterproof Girls Snow Jacket with Zipper Pockets Outdoor Ski Coat with Detachable Hood Purple XS (4-5)
Buyboxs$47.42197 rev
Yimoon Girls Winter Puffer Jacket Kids Warm Puffer Coat Zip Up Quilted Jackets for Girls 7-14 Years(Black-13Y)
Yimoon$33.9931 rev
HotPoem Boys Winter Coat Jackets Snow Suit for Kids Cold Weather Fleece Warm Waterproof Insulated Softshell Ski Snowboard Jackets for Girls Windproof with Zip Pockets Hoode Pink 14-16
HotPoem$46.0289 rev
HotPoem Boys Winter Coat Jackets Snow Suit for Kids Cold Weather Fleece Warm Waterproof Insulated Softshell Ski Snowboard Jackets for Girls Windproof with Zip Pockets Hoode Pink 4-5
HotPoem$46.1589 rev
Trending
90-day click momentum
ENDIRAD Kids Ski Snow Jacket for Girls Waterproof Winter Snow Coat Size 11-12 Warm Fleece Lined Winter Windproof Jacket with Hood
ENDIRAD$30.094.6★
Columbia Youth Whirlibird III Interchange Jacket Everblue Snowflight/Crushed Blue Small
Columbia$98.595.0★
Delfina Kids Swim Parka Age 914 Years Removable Sleeves Unisex Youth Swim Jacket Water & Wind-Resistant Fleece-Lined Poolside Parka | Hood & Double Zipper | Pink
Delfina$77.205.0★
CTFASHION Girls Winter Coats Jackets for Kids Long Coat Parka Waterproof Warm Puffer Jacket Navy Blue 10-12
CTFASHION$46.104.6★
The Childrens Place Girls Water and Wind Resistant Zip Front Courdory Puffer Jacket Brown Sand XX-Large
The Children's Place$27.374.3★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -92.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 50.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps her warm”
“When this coat arrived I was very impressed with the quality”
“True to size”
“The color is so pretty”
“Quality and comfort”
“Very soft inside”
“Good for price”
“waterproof”
“Cute and Durable”
“same as advertised”
What buyers complain about
“Falls apart”
“the zipper broke”
“I thought it would be thicker and warmer”
“But Odd Scent”
“it honestly feels like the wrong size may have been sent”
“Thin”
“cheap material”
“Was not very warm”
“Send me used item”
“Pockets came filled with dirty tissues”