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63

girls shorts

Launch it

A $866K/yr market growing +75.0% this quarter with returns at 3.9% — clears our launch bar.

Market size 75Growth 81Conversion 11Competition 90Returns 43Price range 78Avg price 91Brand share 67Review moat 50Quality gap 28

Avg price

Great$21.54

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Growth

Great+75.0%

90-day search growth — must beat 0% to launch

Price range

Great$7.87–$40.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$866K

$866K/yr · 4.6M searches

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,543.81

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 6% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

37

Top-5 brand share

65%

Open market

31%

  • The Children's Place22%
  • Amazon Essentials17%
  • Resinta11%
  • FEOEOR9%
  • WIFFGO5%
  • Liberty Pro4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$26K6%$52K9%$78K12%$104K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 83 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.0% search growth over the last 90 days.
200K150KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“and are true to size”

Quality-Overall12%

“Good quality, arrived quickly”

Comfort-Overall10%

“So comfortable”

Soft Feel10%

“Very soft material”

Value For Money6%

“great value”

Color5%

“The colors are pretty”

Exercise/Sports Suitability3%

“Great for sports and athletic events”

Material Quality3%

“Buttery soft material”

Stretchability/Expandability/Elasticity3%

“the stretch is good”

Pockets/Compartments3%

“its nice they have a pocket for a phone”

What buyers complain about

Size-Overall38%

“Longer than I expected”

Thickness10%

“But also it is thin, and meh”

Transparency5%

“theyre see through”

Quality-Overall5%

“Pure trash”

Waist Fit2%

“The waist is a little loose”

Drying Time2%

“do not put in dryer”

Value For Money2%

“Im absolutely floored that I paid almost $30 for these to be sheer”

Material Quality2%

“Terrible material”

Exercise/Sports Suitability1%

“not good for fishing lol”

Pilling/Linting1%

“Pilled after one wash”

Top return reasons

Size-Overall63%
Waist Fit11%
Length7%
Material Quality4%
Thigh Fit3%
Inseam Fit2%
Advertised Vs Actual Product2%
Hip Fit1%
Thin1%
Shape/Style1%