girls shoes size 9
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$23.84avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$9.39–$45.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,089.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 312K searches
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 6% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
116
Top-5 brand share
52%
Open market
43%
- Carter's21%
- Simple Joys by Carter's11%
- adidas8%
- STQ KIDS6%
- Skechers6%
- RUNSIDE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 271 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10
TOEDNNQI$19.314.4★13,390 rev
Simple Joys by Carters Boys Jesse Casual Sneaker White
Simple Joys by Carter's$14.644.7★652 rev
Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9
adidas$35.344.7★1,436 rev
RUNSIDE Boys Girls Tennis Shoes Kids Lightweight Breathable Sneakers Lace-up Running Athletic Shoes for Toddler/Little Kid/Big Kid Purple
RUNSIDE$22.314.4★3,301 rev
Simple Joys by Carters Boys Bailey Sneaker Navy
Simple Joys by Carter's$19.024.5★3,832 rev
Newest
by launch dateAdidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9
adidas$35.341,436 rev
Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 9K
adidas$36.501,436 rev
Adidas Unisex-Baby Lite Racer Adapt 7.0 Black/Black/Grey 9
adidas$36.091,530 rev
adidas Unisex-Baby Marvel Lightorama Spider-man Better Scarlet/White/Bright Royal 9
adidas$35.03171 rev
adidas Unisex-Baby Marvel Lightorama Spider-man Better Scarlet/White/Bright Royal 9.5
adidas$35.76171 rev
Trending
90-day click momentum
Carters Girls Gardin White Multi Sandal
Carter's$20.954.3★
Josmo Kids Monster Jam Sneakers LED Light Up Laceless Shoe - Monster Truck Shoes for Boys - Black Green/Grave Digger (Size 9 Toddler)
Josmo$42.394.7★
adidas Unisex-Baby Lightorama Ice Lavender/Silver Metallic/Flash Aqua 9.5
adidas$34.424.7★
Carters Boys Atley-Bp White Multi Casual Shoe
Carter's$16.935.0★
Carters Boys Nouveau Navy/Grey Athletic Shoe
Carter's$22.865.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Shoes fit great”
“Cute and Comfortable”
“Shoes are great quality”
“its incredibly easy to wear”
“Great value for money”
“Ive had them over a year so they are pretty durable”
“Light weight and easy to put on”
“The color is vibrant”
“My son walks great in them”
“great style”
What buyers complain about
“Horrible fit”
“Fell apart”
“Poor Quality”
“Bought new, arrived used”
“Its actually kind of hard to clean”
“Little costly”
“are too heavy for a toddler to wear”
“they are extremely difficult to get on”
“Toe box way too wide”
“Not a fan of bright color”