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girls plaid dress

Skip it52/100

high returns (12.5%) — girls plaid dress doesn't clear our bar today.

Market/yr

$13K

Growth (1y)

+375.4%

Products

205

Brands

53

was 38 a year ago

Sellers

58

Price range

$9.18–$33.07

Returns

12.5%

Rating

4.4★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
91
×0.30
Competition
100
×0.20
Quality gap
47
×0.10
Returns
0
×0.10

Demand

Weekly Amazon search volume, last 75 weeks — +375.4% year over year.
31K15KSpike '25Black Friday '25Holiday '25Spike '26Feb '25Apr '25Jul '25Oct '25Jan '26Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 28.7×

Competition

13%Amazon Essentials
  • Amazon Essentials13%
  • LessonZoo11%
  • HILEELANG11%
  • The Children's Place10%
  • Xaatren8%
  • LKUSJMIS6%
  • Other (47 brands)41%

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen. 53 brands and 58 sellers compete here.

Brands

53 rising

was 38 a year ago

Sellers

58

Top 5 brand share

53%

#ProductBrandPriceRatingReviewsClick shareTrend
3The Children's Place$20.144.7★9153%rising

Product shelf

All 205 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“it fits as expected”

Quality-Overall12%

“Very well made”

Material Quality7%

“The material is fine”

Shape/Style6%

“Beautiful dresses”

Soft Feel5%

“The fabric feels soft and comfortable, making it easy for kids to move and play in all day”

Comfort-Overall4%

“is very comfortable”

Color4%

“It is bright”

Design-Overall4%

“I really like the gingham design”

Warmth3%

“seems very warm”

Value For Money3%

“Great value”

What buyers complain about

Size-Overall21%

“Running small”

Quality-Overall8%

“There needs ti be some quality control checks for this item”

Material Quality7%

“Cheap material”

Thickness4%

“Thin”

Hard Feel3%

“The only thing im not crazy about is the texture of the cotton its coarse and not soft”

Value For Money3%

“Unfortunate for the cost of the dress”

Stitch/Finish/Polish2%

“The seam wasn't measured evenly causing one pocket to be roughly half an inch shorter then the other”

Transparency2%

“it's see-through”

Color2%

“The color of green is a bit darker than I expected based on the photo”

Stiffness1%

“Material too thick and stiff”

Top return reasons

  • Size-Overall46%
  • Length13%
  • Material Quality8%
  • Chest Fit6%
  • Shoulder Fit5%
  • Waist Fit3%
  • Thin2%
  • Quality-Overall2%
  • Color2%
  • Advertised Vs Actual Product2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.