girls north face winter coat
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$76.69avg listing price — sweet spot $15–$100
Review moat
Good648.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$24.01–$145.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 39K searches
Growth
Bad-74.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad19.1%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
3 rising
Sellers
13
Top-5 brand share
100%
Open market
0%
- The North Face87%
- Eddie Bauer7%
- Columbia6%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Girls North Down Hooded Jacket | Water Repellent 600 Fill Recycled Waterfowl Down & Insulated Hood TNF Black Small
The North Face$115.114.4★252 rev
The North Face Kids Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Secure Zip Hand Pockets Peak Purple/Lite Lilac/Pale Blossom 2
The North Face$41.054.5★72 rev
The North Face Girls Yumiori Full Zip Jacket - Lightweight Fleece Coat Open Hand Pockets Two Embroidered Logos Twilight Galaxy/Lite Lilac Medium
The North Face$72.284.7★38 rev
The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Violet Crocus/Fuchsia Flash Large
The North Face$63.925.0★4 rev
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.884.9★154 rev
Newest
by launch dateEddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.88154 rev
Eddie Bauer Girls Classic Heavyweight Faux Fur Lined Hooded Insulated Down Jacket Vintage Pink X-Small
Eddie Bauer$60.8339 rev
Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small
Eddie Bauer$41.99124 rev
The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Violet Crocus/Fuchsia Flash Large
The North Face$63.924 rev
The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Periwinkle Glow/Endless Dusk Medium
The North Face$62.604 rev
Trending
90-day click momentumThe North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Periwinkle Glow/Endless Dusk Medium
The North Face$62.605.0★
THE NORTH FACE Teen Altamesa Purple Mint/Virtual Blue 6
The North Face$68.514.0★
The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Meridian Blue/Dusk Blue Small
The North Face$64.635.0★
The North Face Kids Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Secure Zip Hand Pockets Meridian Blue/Dusk Blue 3
The North Face$49.694.4★
The North Face Girls Reversible Perrito Hooded Jacket - Lightweight & Water Resistant Winter Coat Synthetic Insulation Periwinkle Glow/Endless Dusk Large
The North Face$113.634.7★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -74.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful/stylish warm jacket”
“Great quality”
“Well made and the lining makes the coat nice and warm”
“Fabric is great”
“This is a really nice kids jacket with super soft and comfortable material”
“Warm and colorful”
“the fit is just right”
“My grand daughter can zip up very easily jacket”
“Thick and durable”
“Its held up well after washing”
What buyers complain about
“The size is off”
“the light color shows dirt fast”
“thin”