girls nike
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$42.30avg listing price — sweet spot $15–$100
Price range
Good$12.08–$128.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,869.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.0%return rate — above 6% kills the launch gate
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
349
Top-5 brand share
84%
Open market
14%
- Nike60%
- Project Cloud9%
- Amazon Essentials6%
- adidas4%
- Yadurdu4%
- Josmo2%
- Open — no brand owns it (25 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 222 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Little Kids Court Borough Low Recraft Shoes White/Pink Foam 12C
Nike$51.424.7★6,270 rev
Nike Little Kids Flex Runner 4 Running Shoe Medium Soft Pink/Medium Soft Pink-Pink Foam 2Y
Nike$41.604.5★1,458 rev
Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y
Nike$44.844.5★1,496 rev
Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid
Amazon Essentials$19.614.8★166 rev
Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)
Project Cloud$30.394.1★111 rev
Newest
by launch date
Adidas Unisex-Kids Samba Indoor White/None/None 12K
adidas$69.801,800 rev
Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 4
adidas$42.632,161 rev
Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 7
adidas$35.701,436 rev
adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 1
adidas$42.282,524 rev
Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12
adidas$43.312,161 rev
Trending
90-day click momentum
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$48.104.6★
New Balance Kids 408 V1 Lace-Up Sneaker Nb 103 White/Pink Satin 4 Big Kid
New Balance$50.644.8★
Nike Girls Dri-FIT One Woven High-Waisted Training Shorts (Big Kid) Royal Pulse/White XL Big Kid
Nike$32.950.0★
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$33.064.6★
Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls
Vans$40.404.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 6.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and comfy”
“Fit was perfect”
“Good quality”
“Worth it”
“Theyre butter soft”
“Great Bras do training”
“Just what I wanted”
“It is colored as pictured”
“its incredibly easy to wear”
“They are durable”
What buyers complain about
“Run big”
“Fell Apart Quickly”
“Poor Quality”
“they turned a pinkish color”
“Waste of money”
“Laces are way too long for these shoes”
“Too narrow”
“Incorrect description; on size does not fit all”
“Too bulky for baby”
“Glitter everywhere”