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girls leggings size 10-12

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Soft demand (-42.5% this quarter) — this niche doesn't clear our bar today.

Market size 59Growth 4Conversion 14Competition 94Returns 25Price range 77Avg price 86Brand share 72Review moat 25Quality gap 28

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$19.23

avg listing price — sweet spot $15–$100

Price range

Great$6.15–$45.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Market size

Good$471K

$471K/yr · 2.2M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,587.57

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.1%

return rate — above 6% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.5%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

37

Top-5 brand share

62%

Open market

33%

  • The Children's Place22%
  • Stelle16%
  • Amazon Essentials11%
  • KEREDA8%
  • Yitoco6%
  • SKIDREAM6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9K4%$19K6%$28K8%$38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 98 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.5% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“They look like they fit”

Quality-Overall11%

“Solid Quality for the Price”

Comfort-Overall10%

“So comfortable”

Value For Money5%

“Great value”

Stretchability/Expandability/Elasticity5%

“Nice and stretchy”

Soft Feel4%

“Soft and comfortable”

Color4%

“Great quality and vibrant colors”

Material Quality3%

“comfortable material”

Thickness2%

“Great for tall thin girls”

Pockets/Compartments2%

“The pockets are a great bonus and actually usable”

What buyers complain about

Size-Overall27%

“Little big”

Advertised Vs Actual Product4%

“Scammed”

Quality-Overall3%

“Cheap quality”

Thin3%

“Too thin”

Thickness3%

“They could be thicker”

Material Quality3%

“cheap materials”

Waist Fit2%

“or way too big in the waist”

Gap/Hole2%

“Holes wear in them like theyre tights”

Durability2%

“These Dont Last”

Stitch/Finish/Polish2%

“the seams on 2 of the pants were misaligned”

Top return reasons

Size-Overall38%
Waist Fit30%
Length9%
Inseam Fit7%
Thigh Fit3%
Material Quality3%
Hip Fit2%
Advertised Vs Actual Product2%
Thin1%
Value For Money1%