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girls leggings

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Soft demand (-37.8% this quarter) — this niche doesn't clear our bar today.

Market size 60Growth 6Conversion 9Competition 92Returns 24Price range 77Avg price 88Brand share 75Review moat 25Quality gap 30

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$20.11

avg listing price — sweet spot $15–$100

Price range

Great$6.15–$45.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Market size

Good$494K

$494K/yr · 3.5M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,333.23

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.3%

return rate — above 6% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

34 flat

Sellers

40

Top-5 brand share

60%

Open market

36%

  • The Children's Place22%
  • Stelle15%
  • Amazon Essentials10%
  • KEREDA8%
  • SKIDREAM5%
  • Yitoco5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$15K6%$30K9%$44K12%$59K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 88 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.
225K175KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“They look like they fit”

Quality-Overall12%

“They seem to be well made”

Comfort-Overall12%

“Super comfortable”

Value For Money5%

“Great value”

Stretchability/Expandability/Elasticity4%

“Nice and stretchy”

Color4%

“Great quality and vibrant colors”

Soft Feel4%

“soft material”

Material Quality3%

“comfortable material”

Thickness3%

“thick enough”

Pockets/Compartments2%

“The pockets are a great bonus and actually usable”

What buyers complain about

Size-Overall29%

“Runs too small”

Quality-Overall5%

“Cheap quality”

Gap/Hole3%

“Two of them arrived with holes already in the seams”

Advertised Vs Actual Product3%

“Scammed”

Thin3%

“Too thin”

Durability3%

“These Dont Last”

Thickness2%

“Thin and tight”

Transparency2%

“The leggings are see through”

Material Quality2%

“cheap materials”

Pilling/Linting2%

“Beware of pilling”

Top return reasons

Size-Overall51%
Waist Fit21%
Length7%
Inseam Fit6%
Thigh Fit3%
Material Quality3%
Advertised Vs Actual Product2%
Hip Fit2%
Thin1%
Value For Money0%