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34

girls lacrosse cleats

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High returns (12.9%) — this niche doesn't clear our bar today.

Market size 7Growth 3Conversion 11Competition 84Returns 0Price range 95Avg price 95Brand share 45Review moat 50Quality gap 23

Avg price

Incredible$32.87

avg listing price — sweet spot $15–$100

Price range

Incredible$16.97–$78.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Good1,490.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 101K searches

Growth

Bad-43.2%

90-day search growth — must beat 0% to launch

Returns

Bad12.9%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

36

Top-5 brand share

78%

Open market

16%

  • brooman30%
  • LSIDORYC17%
  • adidas17%
  • TUGONVAC8%
  • Under Armour7%
  • DGJG6%
  • Open — no brand owns it (8 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8586%$2K9%$3K12%$3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -43.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 8.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Fits to so size”

Quality-Overall12%

“They are very well-made”

Value For Money12%

“Great value”

Comfort-Overall11%

“Comfortable fit”

Color9%

“Color is good”

Durability3%

“theyre very durable”

Exercise/Sports Suitability2%

“feel just like gym shoes”

Ease Of Use2%

“Easy to put on”

Weight Light2%

“its superrrr lightweight”

Sharpness1%

“They look sharp on the field”

What buyers complain about

Size-Overall30%

“Size up for a better fit”

Quality-Overall13%

“Cheap”

Durability8%

“Ripped after less than 5 uses”

Product Condition8%

“They might be used”

Stretchability/Expandability/Elasticity4%

“The top elastic makes these very hard to get on”

Value For Money4%

“Waste of money”

Ease Of Use4%

“hard to put on”

Top return reasons

Size-Overall39%
Feet Fit36%
Length13%
Width7%
Advertised Vs Actual Product1%
Value For Money1%
Color1%
Product Condition1%
Comfort-Overall1%
Pain Relief-Overall0%